Prospect list management is when a business keeps track of the people they think might buy their stuff. MarketReach takes a research-based approach to creating and managing a highly-targeted list of your prospects. Our processes in prospect list management increase both the efficacy and efficiency of our clients’ methods of engagement, with well-researched information up front. Through our strategic prospecting we have a customized list developed in-house from scratch that identifies the key metrics relevant to your campaign. These lists are “warm” in that they are created around the targeted definitions and qualifying parameters of your campaign. Lists include but are not limited to accurate names of decision makers based on your needs (CEO, VP, Buyer, etc.), validated emails, phone numbers and addresses, detailed company description, any additional criteria specific to your needs. Because lists are produced completely in-house from our office in NJ, these lists are much more effective at reaching prime decision makers than any list you could buy over the internet. Reach out to us for strategic prospecting.
Overview
MarketReach takes a research-based approach to creating and managing a highly-targeted list of your prospects. Our processes in prospect list management increase both the efficacy and efficiency of our clients' methods of engagement, with well-researched information up front. Our diverse services are available as integrated marketing solutions, or individually, according to your unique needs.
Prospect List Management
List Development
This is a customized list developed in-house from scratch that identifies the key metrics relevant to your campaign. These lists are “warm” in that they are created around the targeted definitions and qualifying parameters of your campaign. Lists include, but are not limited to:
- • Accurate Names of Decision Makers based on your needs (CEO, VP, Buyer, etc.)
- • Validated Emails, Phone Numbers and Addresses
- • Detailed Company Description
- • Any Additional Criteria specific to your needs
Because lists are produced completely in-house from our office in NJ, these lists are much more effective at reaching prime decision makers than any list you could buy over the internet.
Data Acquisition
This is a list purchased on your behalf from a third-party broker. This data is typically “cold” with limited control of key metrics. However, with ongoing prospect list management, MarketReach can convert these lists into “warm” data through research, direct outreach and data enrichment.
Before the data is enhanced by MarketReach, these lists will contain areas such as:
- • Company Names
- • Emails, Phone Numbers and Addresses
- • Staff Size
- • Any Additional Criteria specific to your needs
Because MarketReach is a long-time partner of many third-party brokers, you will enjoy an exclusive discount on data acquisition.
Data Enhancement
To enhance any list, MarketReach employs both research and direct outreach to secure key metrics and build upon valuable data points associated with each prospect.
• Research
MarketReach will use computer research to validate and add data to your list, in order to increase its efficacy for your sales team.
• Direct Outreach
Our callers will directly reach out to your prospects, and ask them questions that will both validate and add valuable data to your list.
Database Clean-Up
MarketReach services can drastically increase the accuracy of your data (and thus, the efficacy of your campaign). Services for database clean-up include, but are not limited to:
- • Merging Multiple Lists
- • Data Deduplication
- • Identifying Inactive Contacts
- • List Uniformity
- • Managing Requests to Unsubscribe
Data Entry
Our data entry services allow you to take advantage of contacts previously established by entering data into formattable use. We can take data from numerous sources and refine it into detailed spreadsheets, without missing any valuable data. Data can be sourced from the following mediums:
- • Business Cards
- • Documents
- • Emailing Lists
- • And More!
How is the Data Sourced?
We can source data in multiple ways, including, but not limited to:
- • Client Data
Client data, or “warm” lists, are sourced from data provided by the client. We can provide services for data entry of contacts obtained (to convert this data into formattable use). We also offer services for data enrichment (to enhance client databases with key metrics and increase campaign performance). - • List Development
This is a customized list developed in-house from “scratch” that identifies the key metrics relevant to your campaign. These lists are “warm” in that they are created around the targeted definitions and qualifying perimeters of your campaign (your targeted prospects, industries and “niche” audiences). - • Data Acquisition
This is a list purchased on your behalf from a third party broker. This data is typically “cold” with limited control of key metrics. However, with ongoing prospect list management, MarketReach can convert these lists into “warm” data through research, direct outreach, and data enrichment.
How is my Data Managed?
Regardless of how the data is sourced, your prospect list is yours to use for future marketing efforts, whether you are a client of MarketReach or not.
At MarketReach, we take our clients’ data seriously. Our policies for Prospect List Management include, but are not limited to:
- Security
All client data is stored securely on our CMS platform. - Transparency
Clients may access their prospect list throughout the lifecycle of their programs with us. - Exclusivity
Our clients benefit from being the only client we’re working with from the demographics of the list chosen. This ensures that you have control and best chance of closing business, over the territory of prospects we are working on your behalf. - Data Retention
When your campaign concludes, upon request, MarketReach will return your complete, enhanced prospect list for you to retain for use in future marketing efforts.
What Types of Companies use this Service?
From start-up to Fortune 500 companies, MarketReach is proud to serve businesses of all sizes, in diverse industries and “niche” markets, over the last 20+ years.
LEARN MORE ABOUT THE INDUSTRIES IN WHICH WE’VE PROVEN RESULTS.
Why Use MarketReach for List Management
We are all about making the first move to talk to prospects. Here are ten good reasons to use it:
- Direct contact: You get to talk directly to the people who might want what you’re selling.
- Saves time: Our prospect list management helps you focus on people who are more likely to buy, so you don’t waste time.
- Personalized approach: You can tailor your message to fit what each person cares about.
- Build relationships: MarketReach gives you a chance to start a relationship with a future customer.
- Stay organized: Keep track of who you’ve talked to and what they said.
- Measure success: You can see which ways of reaching out work best.
- Better follow-up: Helps you remember to check back with people who showed interest.
- Learn about prospects: You find out what prospects like and don’t like.
- Grow sales: More conversations can lead to more sales.
- Stay ahead: Keeps you one step ahead of your competition.
When you’re using telemarketing in New Jersey, MarketReach can help make each call count. Also, if you’re into appointment setting outsourcing, it can fill up your calendar with meetings. And don’t forget that a telemarketing appointment can turn a maybe into a yes.
Our Process Works
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1
Consultation
We work with our clients to identify the best approach to manage a prospect list.
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2
Integration
We integrate your list with all areas of your campaign.
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3
Management
A dedicated manager is assigned throughout the lifecycle of your campaign, with responsive client engagement.
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4
Strategy
Throughout the campaign lifecycle, strategic improvements are made based on performance.
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5
Delivery
We provide real-time performance updates and key insights through all phases of the campaign lifecycle.
Schedule A Complimentary Consultation!
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Get in Touch!
Contact MarketReach today to learn more about how we can help grow your business!
Try Strategic Prospecting
Strategic prospecting is smart because it helps you find the right people to talk to about your business. Using our marketing solutions can be a great way to grow. If you want to get better at finding prospects and keeping track of them, let’s try strategic prospecting together. It’s about making smart choices on who to talk to so you can sell more. If you’re ready to get more organized and talk to people who are more likely to buy, contact us. We can help you with prospect list management and help you connect with your prospects in the best way possible.