Amanda Puppo

Founder, CEO

Executive Profile

Amanda Puppo is the Founder and CEO of MarketReach Inc., a boutique agency specializing in high-level prospecting and appointment setting services, based in Central New Jersey.

Puppo graduated from SUNY Albany in 1997, with a degree in English Studies. Two months prior to her expected matriculation at law school, Puppo felt a calling toward a career in sales and marketing. She spent three years after graduation in corporate America, working for MarketSource in Management, and ADP as a Marketing Consultant and Sales Representative. During her employment at ADP, she mastered a skill that nearly everyone hates — cold calling. Her mastery of the art would inspire her business, and fulfill a specific need in the marketplace.

In March 2001 at the age of 26, Puppo attended a Chamber of Commerce meeting, where she delivered a 30-second pitch: “We do the cold calling that you and your people don’t have the time, interest and perhaps the skill, to do.“ Seven people handed her their business cards that day, and MarketReach Inc. was officially born.

At its inception, MarketReach Inc. was launched in Puppo’s apartment in East Windsor, New Jersey. She launched her first office on Main Street in Hightstown, New Jersey in 2003. The steady growth eventually found MarketReach in its current location in Lawrenceville, where it has operated since 2009.

Today, Puppo maintains an active role in her company, community and industry. She oversees the daily operations of her growing staff of 20 employees, and takes a hands-on approach with client relations.

In the community, Puppo’s achievements include a Staples store dedication in Cherry Hill, New Jersey. In her free time, she volunteers for The Rutgers Entrepreneurial Program and lends her teaching skills to the youth of Junior Achievement. Professionally, Puppo has been named “Young Entrepreneur of the Year“ by the US Small Business Administration (SBA). She is an active member and former President of the NJ Association of Women Business Owners (NJAWBO), and an active member of the Women Presidents’ Organization, the Professional Association for Customer Engagement (PACE) and The Mid-Jersey Chamber of Commerce.

In the Press

“As a sales organization, one of the most important things we do is set realistic sales goals. When you overinflate your expectations, right off the bat you’ve lied to people.”

“Salespeople don’t like—and often don’t have the knack for—those crucial introductory calls. While it’s a task that many consider to be grunt work, it’s skilled grunt work. It requires a thick skin and a certain amount of time that hard-working salespeople often lack. Strong Sales Managers recognize that good salespeople belong in front of qualified prospects, not sitting at a desk grinding out prospecting calls.”

“Be sure to ask the fact-finding questions to help you to learn more about your prospect and his or her business so that you can build rapport and become a trusted advisor for that company.”