Trends in B2B strategies are evolving exponentially, and it’s becoming increasingly difficult for businesses to keep up. Strategies in B2B industries that were “staples” just two years ago are no longer relevant. As technology overtakes the B2B landscape, sales representatives are quickly being replaced by independent research as the preferred method for purchasing decisions. These trends in technology have also seen a dramatic transition in “personal” value prioritized above “business” value. Consequently, businesses in today’s environment are relying more on B2C processes to gain ground in sales interactions, and the need to increase methods for personalization.
For 17 years, MarketReach has led the industry of B2B outreach. Our proprietary methods are based on 44 unique sales principles, that are the most cutting-edge in the industry. Throughout our management process, we implement responsive, performance-based adjustments, which helps enable us to stay abreast of the latest trends in B2B strategies.
What Types of B2B Campaigns does MarketReach Handle?
Our unrivaled B2B sales strategies are employed for campaigns of all types and sizes. For 17+ years, MarketReach has proven results in diverse industries and “niche” markets. Industries include, but are not limited to:
• Real Estate
• and MUCH MORE!
Who are the Appointments Scheduled With?
MarketReach understands the importance of reaching the people who make the purchasing decisions. Every appointment that MarketReach schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• Vice President
• Owner / Founder
• Operations Manager
• Office Manager
• Project Manager
How are Businesses Pre-Qualified?
Not all opportunities are equal. MarketReach strategically plans each campaign by establishing parameters to pre-qualify each business that we pursue on your behalf. These parameters are developed around your company’s unique needs. Parameters may include, but are not limited to, the following:
• Staff Size
• Location / Region
• # of Locations
• # of Years in Operation
• Position in the Sales Cycle
What Unique Insights are Gathered for Each Prospect?
MarketReach employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Staff Size
• Current Challenges
• # of Locations
• Location Type
• Social Media Profiles
• Position in the Sales Cycle
How are MarketReach Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
REVIEW OUR LEADSHEETS HERE
Food, Beverage and Vending
What is Forecast for ROI?
Returns on services can vary greatly, depending upon industry, audience and campaign. Prior to the launch of any campaign, MarketReach establishes clear deliverables and expectations to gage both the efficacy and performance of each campaign.
Our Process Works
We take time to understand your unique goals and objectives.
We integrate your brand's messaging with our campaign strategies and proprietary methods.
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
Our proprietary methods help us navigate through gatekeepers to reach key decision makers and heavy influencers.
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Food, Beverage & Vending
A family-owned, Wisconsin-based Catering Company (deeply-rooted in Milwaukee’s food and beverage industry), boasts over 60 years of operation. This company distinguishes itself with food that is locally-sourced and made fresh daily, along with their impeccable service. They expanded their business to include micro-market, coffee and vending services, and immediately recognized a need to adopt strategies for B2B marketing, sales and lead generation.
This Catering Company had an immediate need to market their micro-market, coffee and vending services, and build effective programs for:
• Lead Generation
• Outbound Sales and Marketing
• Qualifying businesses as a sales target, in specific geographies
Throughout their 60 years of operation, their exceptional reputation had enabled their catering business to flourish upon customer referrals without any outbound marketing or sales strategy. After launching new services for micro-markets, coffee and vending, they immediately experienced barriers to entry, such as the difficulties in reaching key executive-level decision makers. They identified B2B Telemarketing, Appointment Setting and Integrated Marketing as the solution to expand their business and enter new markets. However, their attempts to manage these efforts in-house yielded unqualified leads and poor growth due to lack of experience.
TERMS OF CAMPAIGN:
Catering Company launched a campaign, featuring integrated marketing solutions with direct B2B outreach.
Terms of Campaign:
1 appointment per 4-8 Hours
*in blocks of 100 hours
**Active client since 2011
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Integrated Marketing Solutions*
(*including email outreach, to increase the efficacy of their B2B Telemarketing efforts).
This campaign operated one integrated B2B program to focus on the launch of their micro-market, coffee, and vending services. The target definitions to pre-qualify each business included:
• Have a need for any food, beverage or vending services
• Businesses in southeastern Wisconsin (5-7 counties)
• Businesses with a minimum of 75 employees on-site
• Decision maker title is “Manager” or higher
Has Earned OVER 60 TIMES the cost of the campaign!
$1.2+ MILLION CLOSED SALES
$1.5+ MILLION in PROJECTED SALES
• 120 in-person appointments scheduled to-date
• 40% closing ratio from high quality appointments
• 450+ warm prospects in pipeline
What Our Clients Say
Schedule A Complimentary Consultation!
We understand that sourcing quality service providers is a job in itself, and are committed to streamlining the sales process. With just a few clicks, schedule a one-on-one presentation that best suits your schedule.
Get in Touch!
Contact MarketReach today to learn how we can build your business!