Overview
Few industries have the annual growth in revenue as that of Food and Beverage, and even fewer are as diverse or have such pronounced presence in the world’s markets. Food and Beverage companies face greater business pressures today than they did just a few years ago. The new environment is characterized by rising commodity costs, retailer price pressure, and tighter regulations. Consumers are playing a role, too, as they demand more nutritional value and the use of ingredients they deem safe and better for the environment. This is especially true for large manufacturers of food and beverage staples who are now losing ground to smaller, more nimble competitors that are meeting consumer demand for more innovation, health and wellness options, and diverse e-commerce channels.
MarketReach understands the diverse facets of the Food and Beverage Market. For 20+ years, our proprietary methods based on 12 unique sales principles, have delivered proven results. Our ability to navigate through gatekeepers and break through to reach key executive-level decision makers and heavy influencers, while communicating the features and benefits of our clients’ offerings, is unrivaled.
What Types of Food and Beverage Campaigns does MarketReach Handle?
MarketReach services can be employed to execute campaigns of all types and sizes successfully. For 20+ years, MarketReach has proven results in diverse industries and “niche” markets. Types of Food and Beverage campaigns include, but are not limited to:
• Organic and Health Foods
• Catering
• Wine and Spirits
• Beer
• Hospitality
• Full Service Restaurants
• Limited Service Restaurants
• Hospitality
• Healthcare
• Grocery Stores
• C-Stores
• Education
• Retail
• Bars
• and MUCH MORE!
LEARN MORE ABOUT OUR INDUSTRY HERE:
Who are the Appointments Scheduled With?
MarketReach understands the importance of reaching the people who make the purchasing decisions. Every appointment that MarketReach schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• Director of Food and Beverage
• Director of Purchasing
• General Manager
• Operations Manager
• Dietary Director
• Executive Chef
• Purchasing Assistant
• Supply Chain Manager
• Buyer
• Hospitality Manager
• Product Development Manager
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
How are Businesses Pre-Qualified?
Not all opportunities are equal. MarketReach strategically plans each campaign by establishing parameters to pre-qualify each business that we pursue on your behalf. These parameters are developed around your company’s unique needs. Parameters may include, but are not limited to, the following:
• Industry
• Region
• # of Locations
• # of Years in Operation
• Staff Size
• Current Services
• Current Vendors
• Position in the Sales Cycle
• Health Oriented i.e. Organic?
• Tier
• Ingredients Used
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
What Unique Insights are Gathered for Each Prospect?
MarketReach employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Current Vendor(s) – (and areas for improvement)
• Staff Size
• Current Challenges
• # of Locations
• Email
• Website
• Social Media Profiles
• Position in the Sales Cycle
LEARN MORE ABOUT OUR PROCESSES FOR PROSPECT LIST MANAGEMENT HERE:
How are MarketReach Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
REVIEW OUR LEADSHEETS HERE
Organic/Healthfood
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES HERE
What is Forecast for ROI?
Returns on services can vary greatly, depending upon industry, audience and campaign. Prior to the launch of any campaign, MarketReach establishes clear deliverables and expectations to gage both the efficacy and performance of each campaign.
MarketReach will go after the kind of accounts that can generate from a $3k – hundreds-of-thousands annual revenue opportunity, to ensure that your investment is easily justified. In addition, you will spend your valuable time on quality leads- not chasing poorly qualified opportunities. Check out our leadsheet to see the kind of quality you can expect!
Organic/Healthfood
Our Process Works
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1.
Consultation
We take time to understand your unique goals and objectives.
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2.
Integration
We integrate your brand's messaging with our campaign strategies and proprietary methods.
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3.
Execution
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
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4.
Navigation
Our proprietary methods help us navigate through gatekeepers to reach key decision makers and heavy influencers.
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5.
Delivery
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Case Study
Campaign for Catering Company who Launched Vending and Micro-Market Program
CLIENT OVERVIEW:
A family-owned, Wisconsin-based Catering Company (deeply-rooted in Milwaukee’s food and beverage industry), boasts over 60 years of operation. This company distinguishes itself with food that is locally-sourced and made fresh daily, along with their impeccable service. They expanded their business to include micro-market, coffee and vending services, and immediately recognized a need to adopt strategies for B2B marketing, sales and lead generation.
CLIENT CHALLENGES:
This Catering Company had an immediate need to market their micro-market, coffee and vending services, and build effective programs for:
• Lead Generation
• Outbound Sales and Marketing
• Qualifying businesses as a sales target, in specific geographies
Throughout their 60 years of operation, their exceptional reputation had enabled their catering business to flourish upon customer referrals without any outbound marketing or sales strategy. After launching new services for micro-markets, coffee and vending, they immediately experienced barriers to entry, such as the difficulties in reaching key executive-level decision makers. They identified B2B Telemarketing, Appointment Setting and Integrated Marketing as the solution to expand their business and enter new markets. However, their attempts to manage these efforts in-house yielded unqualified leads and poor growth due to lack of experience.
TERMS OF CAMPAIGN:
Catering Company launched a campaign, featuring integrated marketing solutions with direct B2B outreach.
Terms of Campaign:
Hours: 600*
Duration: Active**
Projection:
1 appointment per 4-8 Hours
*in blocks of 100 hours
**Active client since 2011
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Integrated Marketing Solutions*
(*including email outreach, to increase the efficacy of their B2B Telemarketing efforts).
TARGET MARKET(S):
This campaign operated one integrated B2B program to focus on on the launch of their micro-market, coffee and vending services. The target definitions to pre-qualify each business included:
Target Definitions:
• Have a need for any food, beverage or vending services
• Businesses in southeastern Wisconsin (5-7 counties)
• Businesses with a minimum of 75 employees on-site
• Decision maker title is “Manager” or higher.
CAMPAIGN RESULTS:
Has Earned OVER 60 TIMES the cost of the campaign!
$1.2+ MILLION CLOSED SALES
$1.5+ MILLION in PROJECTED SALES
• 120 in-person appointments scheduled to-date
• 40% closing ratio from high quality appointments
• 450+ warm prospects in pipeline
What Our Clients Say
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