Overview
MarketReach employs both research and reporting in everything we do. From the preliminary stages of planning to post-campaign analysis, research is a fundamental component throughout each phase of the campaign lifecycle. Our detailed reporting provides our clients with invaluable insights for their business, along with metrics to measure their campaign's performance. These services are available as integrated solutions as part of an overall campaign or as an "a la carte" service, pending your unique needs.
Research and Reporting
Consultation - Research and Reporting
MarketReach employs a consultative approach throughout the onboarding process for new clients. Before the execution of each campaign, we work diligently to understand our clients’ unique position, messaging and objectives. Research gathered before the launch of a campaign may include, but is not limited to:
• Market Position
Reviewing your company’s position in your market.
• Ideal Prospect
Identifying and defining the demographics of your target audience.
• Competitive Analysis
Researching the competition to identify innovative ways to differentiate you from the herd.
• Performance Projections
Providing clear benchmarks on how your campaign will perform.
Campaign - Research and Reporting
MarketReach maintains strong communication to deliver key insights and detailed metrics throughout the lifecycle of each campaign. Our strategies are performance-driven; we incorporate data obtained into the strategy of each campaign to increase both efficiency and efficacy.
Further, MarketReach takes advantage of all two-way communication and dialog with your prospects. Our proprietary methods work to understand each prospect’s unique needs, including any barriers that may exist to your service(s). Research gathered and reported during a campaign may include, but is not limited to:
• Common Rebuttals
Some of the common responses and barriers prospects cited during the campaign.
• Prospect Qualifiers
Identifiers that have been established to ensure a prospect is qualified, such as:
· Company Staff Size
· Number of Employees On-Site
· Current Vendors
· Contract Expiration Date
• Data Collection and Enrichment
We collect data during all interactions with your prospects and process all insights on our CRM platform. Our data strategies are a key component to both the accuracy of our records and the efficacy of your campaign.
LEARN MORE ABOUT OUR SERVICES FOR PROSPECT LIST MANAGEMENT
Post-Campaign - Research and Reporting
Post-campaign research and reporting prove to be among the most lucrative opportunities to make the most of your campaign and measure overall performance. Research gathered post-campaign may include, but is not limited to:
• Campaign Performance Metrics
Examines the ROI of your campaign.
• Prospect Summary
Provides key insights gathered for each prospect, along with detailed notes that illustrate where they are in the sales cycle.
A La Carte Services
While our research and reporting services are offered most often as integrated solutions within an overall campaign, MarketReach can tailor our service in accordance to the unique needs of your business. These services include, but are not limited to:
• Prospect List Management
– List Development
– Data Acquisition
– Data Enhancement
– Database Clean-up
– Data Entry
• Surveys
• Market Research
• Competitive Analysis
• … and more!
LEARN MORE:
What Types of Companies use this Service?
From start-up to Fortune 500 companies, MarketReach is proud to serve businesses of all sizes, in diverse industries and “niche” markets, over the last 20+ years.
LEARN MORE ABOUT THE INDUSTRIES IN WHICH WE’VE PROVEN RESULTS.
Our Process Works
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1
Consultation
We work with our clients to identify opportunities to employ methods for research and reporting.
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2
Integration
We employ your brand's messaging into everything we do!
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3
Management
A dedicated manager is assigned throughout the lifecycle of your campaign, with responsive client engagement.
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4
Strategy
Throughout the campaign lifecycle, strategic improvements are made based on performance.
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5
Delivery
We provide real-time performance updates and key insights through all phases of the campaign lifecycle.
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Get in Touch!
Contact MarketReach today to learn more about how we can help grow your business!