Overview
The dental industry is always changing and evolving, allowing for greater opportunity, growing competition, and more reason to be in-tune with the trends. There is ever-increasing emphasis among dental industry marketers on inbound lead generation over branding-oriented efforts. Today’s dental marketing executives are looking for ROI-oriented strategies that are trackable, targeted, measurable and timely. Recent trends have also seen growth in group practices with increased competition. Further, few industries are transforming from advances in technology as the dental industry, with dentists nationwide experiencing significant changes to how they practice dentistry, their operation and finding the most effective methods of engagement to stay relevant among the high competition. Despite these factors, Dentists still prioritize the patient experience as their primary focus.
Whether you’re a crown & bridge, denture, full-service lab or supplier, MarketReach secures carefully qualified appointments with interested doctors and lab owners, as well as acquire attendees for events. For 20+ years, our proprietary methods based on 12 unique sales principles, have delivered proven results. Our ability to navigate through gatekeepers and break through to reach key executive-level decision makers and heavy influencers is unrivaled in the dental industry.
What Types of Dental Campaigns Does MarketReach Handle?
MarketReach services can be employed to execute campaigns of all types and sizes successfully. For 20+ years, MarketReach has proven results in diverse industries and “niche” markets. Types of Dental-specific campaigns include, but are not limited to:
• Dental Labs (Crown and Bridge, Denture or Full Service)
• Industry Suppliers
• Events (Continuing Education, Promotional and more!)
• Consumer Surveys
• … and MUCH MORE!
LEARN MORE ABOUT OUR INDUSTRY HERE:
Who are the Appointments Scheduled With?
MarketReach understands the importance of reaching the people who make the purchasing decisions. Every appointment that MarketReach schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• DDS/DMD/MD/DO
• Office Manager
• Office Administrator
• Insurance Coordinator
• President
• Principal
• Owner
• Co-Owner/Partner
• Manager
• Lab Manager
• General Manager
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
How are Businesses Pre-Qualified?
Not all opportunities are equal. MarketReach strategically plans each campaign by establishing parameters to pre-qualify each business that we pursue on your behalf. These parameters are developed around your company’s unique needs. Parameters may include, but are not limited to, the following:
• Industry
• Region
• # of Locations
• # of Years in Operation
• Staff Size
• Current Services
• Title of Decision Maker
• Credit Score
• Annual Revenue
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
What Unique Insights are Gathered for Each Prospect?
MarketReach employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Current Vendor(s)
• Staff Size
• Current Challenges
• # of Locations
• Email
• Website
• Social Media Profiles
• Position in the Sales Cycle
LEARN MORE ABOUT OUR PROCESSES FOR PROSPECT LIST MANAGEMENT HERE:
How are MarketReach Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
Dental Campaign
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES HERE
What is Forecast for ROI?
Returns on services can vary greatly, depending upon industry, audience and campaign. Prior to the launch of any campaign, MarketReach establishes clear deliverables and expectations to gage both the efficacy and performance of each campaign.
MarketReach will go after the kind of accounts that can generate from a $3k – hundreds-of-thousands annual revenue opportunity, to ensure that your investment is easily justified. In addition, you will spend your valuable time on quality leads- not chasing poorly qualified opportunities. Check out our leadsheet to see the kind of quality you can expect!
Dental Campaign
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES
Our AppointmentsPRESS:
MarketReach has been featured in a number of trade publications and blogs, in addition to offering sales and marketing insights at a number of tradeshows, convention and seminars.
Presently, Founder Amana Puppo is a contributing author to Inside Dental Technology Magazine.
REVIEW MORE BELOW:
Our Process Works
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1
Consultation
We take time to understand your unique goals and objectives.
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2
Integration
We integrate your brand's messaging with our campaign strategies and proprietary methods.
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3
Execution
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
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4
Navigation
Our proprietary methods help us navigate through gatekeepers to reach key decision makers and heavy influencers.
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5
Delivery
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Case Study
CAMPAIGN FOR
DENTAL
FRAMEWORK
CLIENT OVERVIEW:
A regional Dental Lab in business for over 25 years, was seeking new relationships with Dentists across the Tri-State area. This Dental Lab provides the highest quality in fabrications, with service that provides their clients (Dentists) with both the personal attention of a small dental lab and the efficiency of a national laboratory. This lab not only offers dentists the full suite of dental laboratory services – but is also a leader in New Jersey dental practice continuing education.
CLIENT CHALLENGES:
This Dental Lab had an immediate need to market their:
• Dental Lab Solutions
• Educational Seminars
Throughout their 25 years of operation, they had employed multiple marketing strategies with a declining rate of success. They identified telemarketing as the most efficient strategy for B2B engagement. However, there were numerous barriers for them to execute a telemarketing program in-house (including time and money required to hire, train and manage the program).
TERMS OF CAMPAIGN:
Dental Lab launched a pilot campaign, featuring integrated marketing solutions with direct B2B outreach.
Terms of Pilot Campaign:
Hours per Month: 40
Duration: 6 Months
Projection:
1 Appointment per 4-8 Hours
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Email Campaigns
• Event Strategies
TARGET MARKET(S):
This campaign operated two programs, with two key target audiences:
Program 1:
Market Dental Lab
Targeted Dental offices that included the following qualifiers:
• Regionally-located
• Offices with 2+ Doctors
• Offices with Prosthodontist on Staff
• 4+ employees
• Outsourced Lab Work
• Process 10+ Units per Month
Program 2:
Market Educational Seminars
Targeted Dentists that included the following qualifiers:
• Regionally-located
• Owned Dental office in practice
• Outsourced Lab Work
CAMPAIGN RESULTS:
Earned close to FOUR TIMES the cost of the campaign!
$40,000.00 – $50,000.00 in CLOSED SALES
$65,000.00 in PROJECTED SALES
DOUBLED EVENT ATTENDANCE
• 55 total in-person appointments scheduled over the 6 month campaign.
• 9+ appointments scheduled per month (average).
• 40% close ratio from the high-quality of all appointments.
*The pilot campaign performed so well that this client has renewed services with MarketReach on an annual basis, and has been an active client for the last 7+ years. Every year, MarketReach delivers the same results!
What Our Clients Say
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