B2B Lead Generation, Appointment Setting, and Telemarketing

1. QUALIFY

prospects with defined parameters.

2. ENGAGE

prospects with two-way dialog.

3. CONVERT

prospects into customers with our proprietary methods.

Overview

MarketReach delivers B2B lead generation, telemarketing, and appointment setting services for businesses looking to enhance their effectiveness in sales. We are committed to staying on the cutting-edge of the latest marketing trends. In our 20+ years of operation, we have identified and implemented effective strategies and lead generation services that can help you grow your business using telemarketing for direct engagement. Our proprietary phone sales presentation employs 12 principles that reliably deliver results. Our priorities for staff excellence provide us with a unique advantage to reach key executive-level decision makers; our innovative methods increase engagement and build rapport while aligning your solutions to each prospect’s individual needs. MarketReach consistently delivers B2B telemarketing programs that are targeted, trackable, and timely.

of ALL Customer Interactions Happen Over the Phone

of B2B Marketers cite lack of resources (staff, funding, and time) as the biggest obstacles to successful lead generation

of Salespeople describe leads obtained from Marketing as "very high quality"

B2B Lead Generation, Telemarketing, and Appointment Setting

Service Description

Our High-Level B2B Lead Generation, Telemarketing, and Appointment Setting services employ our proprietary sales presentation based on 12 principles that are the most cutting-edge in the industry.

MarketReach approaches each campaign in a consultative manner while lending our expertise in your unique industry/target “niche” audience.  Our services align your company’s features and benefits to each prospect’s unique needs through our needs analysis processing.

The result?

A Targeted Sales Pipeline, that includes, but is not limited to:

  • •  Businesses that are pre-qualified according to your target definitions.
  • •  Prospects that are highly-qualified through our strategic needs analysis.
  • •  Appointments with key executive-level decision makers and heavy influencers.
  • •  Prospects that are primed with your brand’s messaging, features and benefits.
  • •  Prospects that have established rapport with your sales associates, as a result of our standards of excellence in staff training and detailed reporting.

Service Features

Features of our High-Level B2B Lead Generation services, Telemarketing and Appointment Setting include, but are not limited to:

  • •  Impactful engagement with key executive-level decision makers and heavy influencers.
  • •  Responsive engagement with your Campaign Manager.
  • •  Strategic, performance-driven adjustments made throughout the lifecycle of your campaign.
  • •  Custom script development with messaging aligned to your unique brand.
  • •  Proven results in diverse industries and “niche” audiences.
  • •  Real-time reporting of key data metrics and insights with critical sales information.
  • •  The ability to meet your call team (either in-person or via phone conference).

Additional services that are included in these campaigns:

  • Prospect List Management:
    Provides ongoing management of your prospect list.
  • Research and Reporting:
    Increases the value and efficacy of your prospect list.

FOR MORE INFORMATION ON ADDITIONAL SERVICES INCLUDED IN YOUR CAMPAIGN:

Service Benefits

Retain ownership of your prospects.  
When a member of your sales team leaves your company, their prospects go with them.  MarketReach empowers our clients to control the prospects in their sales pipeline.

Increase sales performance DRAMATICALLY with:

  • •  QUANTITY of Appointments
    Increase your sales pipeline with 4x the quantity of prospects.
  • •  QUALITY of Appointments
    Our proprietary methods generate prospects that are qualified with more than DOUBLE the average “sales-to-close” ratio.

Save MONEY and TIME by:

  • •  Supplementing marketing costs and efforts with performance-driven strategies.
  • •  Eliminating barriers to managing telemarketing in-house, by saving costs associated with program staffing, training and management.

Retain your enhanced prospect list:
Post-campaign, MarketReach delivers your enhanced, qualified prospect list.  This data is invaluable, for efforts that include, but are not limited to:

  • In-house prospecting efforts
  • • Strategies for marketing
  • • Service analysis

How is MarketReach Different?

Most B2B telemarketing services have “high volume” strategies – which always result in “low quality.”  MarketReach is different.  The appointments that we schedule are unrivaled by our competitors.  Our proprietary methods are based on 12 sales principles that are the most cutting-edge in the industry.  Throughout our 20+ years of operation, we’ve employed standards of excellence in our staff training, customer service and the prospects we generate for our clients.

We consistently generate appointments with prospects that are:

  • •  Pre-qualified in accordance with your target definitions.
  • •  Highly-qualified through our needs analysis processing.
  • •  Scheduled with key executive-level decision makers and heavy influencers.
  • •  Primed with your brand’s messaging, features and benefits.
  • •  Established with rapport, from our excellence in staff training and detailed reporting.

How is the Data Sourced?

We can source data in multiple ways, including, but not limited to:

•  Client Data
Client data, or “warm” lists, are sourced from data provided by the client.  We provide services for data entry of contacts obtained (to convert this data into formattable use). We also offer services for data enrichment (to enhance client databases with key metrics and increase campaign performance).

•  List Development
This is a customized list developed in-house from “scratch” that identifies the key metrics relevant to your campaign.  These lists are “warm” in that they are created around the targeted definitions and qualifying parameters of your campaign (targeted demographics, industries and “niche” audiences).

•  Data Acquisition
This is a list purchased on your behalf from a third party broker.  This data is typically “cold” with limited control of key metrics.  However, with ongoing prospect list management, MarketReach is able to convert these lists into “warm” data through research, direct outreach and data enrichment.

LEARN MORE ABOUT OUR SERVICES FOR PROSPECT LIST MANAGEMENT

Data Management

What Types of Companies use this Service?

From start-up to Fortune 500 companies, MarketReach is proud to serve businesses of all sizes, in diverse industries and “niche” markets, over the last 20+ years.


LEARN MORE ABOUT THE INDUSTRIES IN WHICH WE’VE PROVEN RESULTS.

Industries

Our Process Works

  • 1

    Pre-Qualify

    We exhaustively ensure that each prospect is viable for our client's solutions.

  • 2

    Confirm Decision Maker

    We navigate through gatekeepers to engage with key executive-level decision makers.

  • 3

    Needs Analysis

    We strategically identify needs to align to your unique solutions.

  • 4

    Strategic Rebuttals

    We employ strategic responses to anticipated objections.

  • 5

    Align to your Solutions

    We are excellent ambassadors for our clients, and directly align your solutions to each prospect's needs.

Schedule A Complimentary Consultation!

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Get in Touch!

Contact MarketReach today to learn more about how we can help grow your business!