Our Industry

 90% of all customer interactions happen over the phone.

Whether inbound or outbound, in 2018, telemarketing remains the MOST EFFECTIVE solution for direct engagement for both B2B and B2C strategies.  Unlike traditional marketing that promotes one-way communication, telemarketing is among the ONLY methods to incite two-way communication.  It is this form of direct engagement that effectively manages a business relationship and nurtures prospective leads.  In fact:

“Nurtured Leads” produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. 

MarketReach employs the latest, cutting-edge techniques in our proprietary sales presentation, employing 12 unique sales principles to form a connection with each prospect.  We understand that direct, one-on-one engagement will always yield proven and measurable interactions that outperform the trends of anonymous, one-way dialog.

80% of Marketers report their lead generation efforts are only “slightly” or “somewhat” effective. 

In fact, ONLY 8% of Salespeople describe leads generated from marketing efforts as “very high quality.”

Whether inbound or outbound, in 2018, Telemarketing remains among the most effective methods for both B2B and B2C strategies.  Unlike traditional marketing methods that foster one-way communication, Telemarketing fosters relationships that provide:

• Tailored delivery of messaging
• Prospect feedback providing key data insights
• Measurable, performance-based results

There’s a relationship between the number of opportunities in your pipeline each month and quota attainment.  HubSpot Research found that companies with:

< 50 new opportunities per month = 72% did not achieve revenue goals
51 – 100 new opportunities per month = 15% did not achieve revenue goals
101 – 200 new opportunities per month = 4% did not achieve revenue goals

As the most effective B2B and B2C strategies for lead generation, telemarketing campaigns yield the highest profit margin.  MarketReach initiates campaigns with quantitative benchmarks to verify the value of each campaign with measurable results.  The key insights reported throughout the lifecycle of each campaign enable us to tailor our approach to surpass projections with our proprietary, performance-driven methodology.  Our clients understand that MarketReach is different, because our processes yield quality prospects with proven results.

61% of B2B Marketers site the biggest obstacle to successful lead generation is “lack of resources”, that includes:

• Staffing
• Training
• Management
• Time

The reality is, successful lead generation is a dedicated effort, requiring oversight, constant training, measurement, and, of course, the costs associated with recruiting, workstation costs and managing the added headcount. Save yourself the aggravation and consider MarketReach, where your only role after the launch phase is to wait for quality leads and attend them to close more deals, faster! If your average win yields a few thousand dollars or more annually, then engaging in a test pilot campaign, with a long-term mindset of spending $30k+ on a dedicated annual approach makes good financial sense. 

For 20+ years, MarketReach has connected hundreds of businesses with their ideal prospects.  In addition to streamlining your messaging, our seasoned staff employs our proprietary methods to extract valuable information for reporting.  The result is an ideal prospect that is:

• Pre-qualified (using strategic, targeted definitions)
• Highly-qualified (from our strategic needs analysis)
• Thoroughly informed about your company’s features and benefits
• Positioned within the sales cycle to make a purchase

38% of salespeople say getting a response from prospects is getting harder.

 The average day of a Sales Representative can be broken down as follows:

• 21%  Meeting with prospects / sales interactions
• 21%  Writing emails
• 17%  Entering data
• 17%  Prospecting and researching leads
• 12%  Going to internal meetings
• 12%  Scheduling calls

The reality is, successful lead generation is a dedicated effort.  If your sales team is responsible for prospecting AND closing, they are at a dramatic disadvantage to making the company the highest revenue possible. Good closers only belong in one place in the sales process – and that is at the closing table. Asking a good closer to do the bulk of his own prospecting is like asking an established owner to produce their own invoices for hundreds of clients instead of deferring that to the office manager. 

For over 20 years, MarketReach has helped hundreds of businesses by connecting them to their ideal prospects and to surpass their sales objectives.

It takes an average of 18 calls to meet one decision maker.

63% of prospects are “somewhat” or “not at all” knowledgeable about a company before a sales rep makes the first contact.

MarketReach is different.  For 20+ years, we have helped businesses of all sizes, in diverse industries, connect with their ideal prospects.  In fact, most of our client base has had experience working with Telemarketing firms in the past.  We repeatedly hear the same problem: Telemarketing firms operate on the notion of high volume calls.  The result?  Prospects that are left with little to no understanding of your company’s brand messaging, features or benefits.

Our proprietary methods employ 12 unique sales principles that build a targeted sales pipeline, which includes:

• Businesses that are pre-qualified according to your target definitions.
• Prospects that are highly-qualified through our strategic “needs analysis.”
• Appointments with key executive-level decision makers and heavy influencers.
• Prospects that are primed with your brand’s messaging, features and benefits.
• Prospects that have an established rapport with your sales associates, as a result of our excellence in staff training.