FAQ

How does MarketReach understand my industry?

Every industry and business has its own unique intricacies.

For 20+ years, MarketReach has proven results servicing businesses of all sizes, in diverse markets! Our Campaign Managers conduct industry research to best understand our clients and their niche audiences. Their industry knowledge is translated into a custom script for your Lead Generation Campaign. Each script includes questions based on qualification factors unique to your industry and desired target audience. Since the business world is dynamic, our Campaign Managers and Call Team work directly with you to continuously strategize throughout the duration of your campaign to yield the best results.

LEARN MORE ABOUT THE WORK WE’VE DONE IN YOUR INDUSTRY HERE:

How do I get started?

Ask yourself questions such as:

“What industries and groups make up my target market?”
“What is my competitive edge: is it my price, our quality, both?”
“What are my sales goals for this year and how many sales do I need to get there?”
“What do my current sales system and cycle look like, and how much time each week can I devote to working on closing incoming warm sales leads?”

If you can answer these (and other similar questions), then you can likely begin having your idea marketed over the phone with little delay. If these are not questions that you’ve previously addressed, then we can help you by going over these questions and answers together, to help you decide if lead generation is right for you.

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What is the process for onboarding new clients?

The onboarding process for new clients will depend upon the services provided in your campaign.  The following steps are universal processes, regardless of your campaign’s size or parameters.

•  Consultation
We meet with your team to review your unique goals and objectives.  Based on our industry expertise, we recommend the most effective strategies to reach your goals.  In this stage, clients are provided with clear, measurable benchmarks to know what they should expect from their campaign’s performance.

•  Development
During this phase, we review your core brand components and company’s messaging.  We integrate these components into custom sales materials for your campaign.  These materials may include, but are not limited to: Sales Scripts (for our call team), Data Development, Promotional Materials, Content Development and more.

•  Management
A dedicated Campaign Manager is assigned to your campaign.  This person will serve as your primary contact and will be your resource for inquiries, campaign performance updates and more.

•  Execution
Your campaign is launched, with real-time performance updates made throughout the campaign.  Oftentimes, we make strategic performance-based improvements from this data.

What is the timeline to launch services?

For new clients, the timeline to initiate service (from “Consultation” to “Execution”) can range, depending upon the parameters of your campaign and services included.  For full-scale telemarketing campaigns, this process typically takes 1-2 weeks to accommodate the onboarding process.  However, once you’re established as a client, the process to initiate new service is reduced drastically.

We understand that time is essential.  We strive to accommodate those with urgent needs accordingly.

What kind of contact management system does MarketReach use?

We use QuickBase, which is a cloud-based contact management solution (CMS), that we customize for our specific campaigns.  With QuickBase, all profiles are uploaded in digital format with the ability to keep detailed records for each prospect.  This solution allows clients to develop a profile to access their client data throughout their campaign or following their pilot program.

Our competitors rarely consider the value of the prospect list as a whole. MarketReach spent time and money ensuring that your prospect list exports out of our system in an easy-to-navigate format (excel spreadsheet) so that whether you’re with us long-term or not, you can use the prospect list for a multi-channel marketing effort.

LEARN MORE ABOUT OUR PROSPECT LIST MANAGEMENT SERVICES

How is the data sourced?

We can source data in multiple ways, including, but not limited to:

• •  Client Data
  Client data, or “warm” lists, are sourced from data provided by the client. We can provide services for data entry of contacts obtained (to convert this data into formattable use). We also offer services for data enrichment (to enhance client databases with key metrics and increase campaign performance).
• •  List Development
  This is a customized list developed in-house from “scratch” that identifies the key metrics relevant to your campaign.  These lists are “warm” in that they are created around the targeted definitions and qualifying perimeters of your campaign (your targeted prospects, industries and “niche” audiences).
• •  Data Acquisition
  This is a list purchased on your behalf from a third party broker.  This data is typically “cold” with limited control of key metrics.  However, with ongoing prospect list management, MarketReach can convert these lists into “warm” data through research, direct outreach, and data enrichment.

LEARN MORE ABOUT OUR SERVICES FOR PROSPECT LIST MANAGEMENT

What are the policies for data?

Regardless of how the data is sourced, your prospect list is yours to use for future marketing efforts, whether you are a client of MarketReach or not.

At MarketReach, we take our clients’ data seriously.  Our policies for Prospect List Management include, but are not limited to:

• Security
  All client data is stored securely on our CMS platform.
• Transparency
  Clients may access their prospect list throughout the lifecycle of their programs with us.
• Exclusivity
  Our clients benefit from being the only client we’re working with from the demographics of the list chosen. This ensures that you have control and best chance of closing business, over the territory of prospects we are working on your behalf.
• Data Retention
  When your campaign concludes, upon request, MarketReach will return your complete, enhanced prospect list for you to retain for use in future marketing efforts.

How much do MarketReach services cost?

CONTACT US TODAY FOR A TAILORED ESTIMATE

Can you train my staff to manage cold-calling in house?

MarketReach offers training workshops for both in-house appointment setting and sales closing techniques, based on our proprietary sales presentations, employing 12 unique sales principles that are the most cutting-edge in the industry. Both workshops offer presentations customized for your business’ unique needs, with consideration to your specific industry, target audience and “niche” market. These 2+ hour training workshops can be conducted by phone or video conference, and include customized sales materials for you to retain to use when you execute your program. Obtain the best strategies, tools, and techniques to execute an outbound lead generation campaign!

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How do I know your employees will deliver quality leads?

Our lead generation system focuses on the goal of securing the highest quantity and quality leads for our clients. Our excellence in staff training is multi-faceted and has been perfected over our 20+ years of operation.  The key components that we’ve established to ensure quality work from our employees include:

•  Hiring Policies:
We only hire articulate, professional callers that are full of personality!

•  Training Policies:
We train our staff to be an extension of your company through extensive, ongoing training procedures from our seasoned Campaign Managers.  Our callers are trained on our proprietary methods, based on 12 unique sales principals that are the most cutting-edge in the industry!

•  Compensation:
Our employees are paid based on what they deliver- pure and simple! MarketReach employees enjoy many targeted benefits including an hourly wage, commission, and a variety of bonus incentives. They have a stake in their client’s long-term success. Further, our staff receives incentives based on the QUALITY of each appointment, with every appointment reviewed by our Management Team.

•  Our Process:
Our callers conduct all calls for each campaign.  When an appointment is scheduled, a member of our Management Team pulls a copy of the recorded call and writes the “Lead” for the appointment. If the Manager determines that the appointment is not qualified, then it is not scheduled for our client.

LEARN HOW OUR APPOINTMENTS ARE SUPERIOR

How can I meet my callers?

We make it easy and rewarding to meet your MarketReach callers. Our callers appreciate it when they have a client that takes the time to meet them on a conference call or video chat, to share his/her accumulated knowledge regarding the campaign.  To arrange a brief meeting, simply email or call your Campaign Manager with your request.