Commercial Solar Appointment Setting

B2B Appointment Setting

Commercial Solar Appointment Setting for Installers

Sales meetings with the people who own the building and can approve the project.

MarketReach books meetings for commercial solar installers and EPCs with the people who can approve a project: owners of manufacturing plants and other businesses that own their buildings, and property management firms that run many commercial buildings.

Our callers confirm who owns the building and who makes the decision before a meeting is booked, and every meeting arrives with a leadsheet: a one-page summary of the prospect, with notes from every call made before the meeting was set.

Who we call, and why

  • Manufacturers that own their plant. Often family businesses that have owned the building for decades. The owner of the business is also the owner of the roof.
  • Property management firms. Firms that manage dozens of commercial buildings, where one relationship can open many sites.
  • Not tenants in leased space. A business in leased space, such as a store in a strip mall, is screened out unless we reach the building owner.

The titles we call: owner, president, CFO, and facility or operations manager.

Qualifying the building before the meeting

You set the criteria that make a building worth a visit: building type, service area, roof details, electric use and project size. Our callers ask those questions before a meeting is booked, so your team spends its time on buildings that fit.

Building the call list

We call from one of three sources: your own list, a list we build in house from scratch around your criteria, or a list bought from a third-party broker and cleaned before any calls go out. We target by industry, region, number of locations and square footage.

Following a long sales cycle

Commercial solar takes time to decide. Proposals that went quiet, and owners who ask to be called back later, are followed up on a set date, and every conversation is recorded on the list you keep. Read how we successfully manage a program for best outcomes.

The script and the callers

  • A Campaign Manager writes the script. Your Campaign Manager researches your offer and writes the script.
  • You can meet the callers. We set up a video call so you can meet the US-based team that is calling on your behalf.
  • Start with a pilot. A first campaign can run as a short pilot.

See our frequently asked questions.

Prospect targets & confirmed data

BuildingDecision-makersWhat the caller confirms
Owner-occupied manufacturing plantOwner, president or CFOThat the business owns the building and will take an assessment
Property management portfolioThe property manager and the building ownerWhich buildings, and who approves the project
Multi-location businessOwner or CFO, plant managerWhich of its sites it owns

Calling manufacturers

MarketReach already calls into manufacturing, including equipment and product manufacturers in textiles, plastics, machinery and more. See our industries, or see sample leadsheets.

Talk to us about booking meetings for your solar team

A short call to scope the buildings, the service area and the list.

Contact us See our industries