Overview
Insurance Blog:
Sample Leadsheets:
Health
P&C
What Types of Insurance Campaigns does MarketReach Handle?
From P&C to Health Benefits and other types of business insurance, MarketReach services can be employed to execute campaigns of all types and sizes successfully. For 20+ years, MarketReach has proven results in diverse industries and “niche” markets. Types of insurance telemarketing campaigns include, but are not limited to:
• Workers Comp and carrier specific opportunities in identified verticals.
• Safety Groups
• P&C
• Auto Insurance
• Life Insurance
• Health Benefits – leading in with:
· PEO
· Stop-Loss
· Self-Funded
· Voluntary Benefits
· …and More!
LEARN MORE ABOUT OUR INDUSTRY HERE:
Who are the Appointments Scheduled With?
MarketReach understands the importance of reaching the people who make the purchasing decisions when it comes to insurance telemarketing. Every appointment that MarketReach schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• President
• Vice President
• Owner / Founder
• CEO
• CFO
• COO
• HR Director
• HR Administrator
• Fund Administrator
• Union Trustee
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
How are Businesses Pre-Qualified?
Not all opportunities are equal. MarketReach strategically plans each campaign by establishing parameters to pre-qualify each business that we pursue on your behalf. These parameters are developed around your company’s unique needs. Parameters may include, but are not limited to, the following:
• Policy Renewal Date
• Staff Size
• # of Covered Lives (Health Insurance)
• Region
• Industry
• # of Locations
• # of Years in Operation
• MOD
• LCM
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
What Unique Insights are Gathered for Each Prospect?
MarketReach employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Current Carrier
• Policy Renewal Date
• Staff Size
• Current Challenges
• # of Locations
• Commission/Fees
• Broker/Agency
• Carrier
• Email Address
• Website
• Social Media Profiles
• Position in the Sales Cycle
For Health Insurance:
• # of Covered Lives
• LOB
• If Self-Funded
For P&C:
• MOD
• LCM
• Baserate
LEARN MORE ABOUT OUR PROCESSES FOR PROSPECT LIST MANAGEMENT:
How are MarketReach Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
REVIEW OUR LEADSHEETS HERE
Health
P&C
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES HERE
What is Forecast for ROI?
Whether commercial health benefits or P&C, our proprietary methods yield strong returns. The following forecast projects the commissions generated from one campaign, and the residual commissions earned over three years.
Hours in Campaign: 800
Pilot Duration: 6-9 Months
# of Appointments: 40– 75*
Close Ratio: 20%
ROI Forecast
Projected Closings: 12 Appointments
Y1 Commissions: $120,000.00**
Y2 Commissions: $96,000.00***
Y3 Commissions: $77,000.00
TOTAL Commissions: $293,000.00
EARN NINE TIMES THE COST OF THE CAMPAIGN!
*range of appointments due to list chosen/industry/staff size variance
**Figure based on commission rate of $10,000.00 for each appointment sold.
***Annual commissions based on an 80% annual retention rate.
Our Process Works
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1.
Consultation
We take time to understand your unique goals and objectives.
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2.
Integration
We integrate your brand's messaging with our campaign strategies and proprietary methods.
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3.
Execution
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
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4.
Navigation
Our proprietary methods help us navigate through gatekeepers to reach key decision makers and heavy influencers.
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5.
Delivery
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Case Study
HEALTH INSURANCE BENEFITS
CLIENT OVERVIEW:
Founded in 1989, our client provides its customers and prospects with a broad range of insurance and risk management solutions for Employee Benefits, Professional Employment Organizations (PEO’s), Captives, Voluntary Benefits and Surety. In 2014, our client partnered with the now 7th largest independent insurance agency in the country.
CLIENT CHALLENGES:
This client had an immediate need to adopt lucrative B2B strategies, with methods to:
• Identify and develop value proposition statements
• Target key markets
• Pre-qualify a business
• Secure and manage a targeted prospect list
• Schedule/manage appointments for their sales representatives
Throughout their near 30 years of operation, they have employed a strong team of sales representatives. In the third quarter of 2017, after the growth experienced from their network partnership, they recognized the need to target new opportunity. They did not have a targeted list or the resources to draft value proposition statements for the opportunity at-hand. Like most insurance agencies, they made some prospecting calls in-house, but lacked the resources (time, staffing and management) required to execute an effective outreach program that would generate the amount of appointments and activity required to regularly close new business.
TERMS OF CAMPAIGN:
This client launched a year-end appointment setting campaign with MarketReach with the following parameters:
Terms of Campaign:
Launch: Q3 2017 – 200 hours
Q4 2018 – 200 hours
Completion: Active
Service Hours: 400
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Research and Reporting
TARGET MARKET(S):
This campaign operated with strict targeting parameters. MarketReach acquired a targeted list from a 3rd party, that required clean-up and ongoing management.
REGIONAL:
• 9 Counties of Northern NJ.
PRIORITIZED OUTREACH FOR VERTICAL MARKETS OF:
• Manufacturing
• Accounting
• Finance
TARGET DEFINITIONS:
• Business considered “High Risk” as a primary target
• Had 20+ covered lives
• Existing Workers Comp policy renewal dates within 2nd quarter of 2018
• Decision Maker titles of Owner, CEO, President, CFO, Controller or tenured Operations Manager
CAMPAIGN RESULTS:
146,256.00 PREMIUMS CLOSED
305,000.00 ACTIVE PENDING IN PIPELINE
$18,000 closed in ANNUAL COMMISSIONS
$54,000 projected 3 YEAR COMMISSIONS
$36,000 PENDING in ANNUAL COMMISSIONS“Great Success”
“Great communication throughout the lifecycle of campaign”
“High attention to detail”
“Detailed reporting and leadsheets”
What Our Clients Say
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