Overview
Transportation plays a vital role in the American economy. Its value cannot be underestimated as, without it, the U.S. economy would come to a standstill. Transportation makes economic activity possible and serves as a major economic activity in its own right. Annual reports consistently forecast continued, steady growth for the leading sectors of Transportation, while new, innovative factions are continually introduced. Further, transformative changes are just around the corner, with the integration of automation and robotics, dynamic pricing, 3D printing and urbanization of younger generations.
MarketReach understands the various sectors of Transportation, and their diverse mediums and purposes. We’ve executed programs for Commercial Moving Services, Logistics, Limousine Services, Distribution, Shipment, Freight Forwarding and beyond. For 20+ years, our proprietary methods based on 12 unique sales principles, have delivered proven results. Our ability to navigate through gatekeepers and break through to reach key executive-level decision makers and heavy influencers is unrivaled in the realm of Transportation.
What types of Transportation Campaigns Does MarketReach Handle?
MarketReach services can be employed to execute campaigns of all types and sizes. For 20+ years, MarketReach has proven results in diverse industries and “niche” markets. Types of Transportation -specific campaigns include, but are not limited to:
• Commercial Moving Services
• Safety and Compliance
• Logistics
• Limousine Services
• Medical
• Rail
• Trucking
• Distribution
• Shipment
• Freight Forwarding
• …and beyond.
LEARN MORE ABOUT OUR INDUSTRY HERE:
Who are the Appointments Scheduled With?
MarketReach understands the importance of reaching the people who make the purchasing decisions. Every appointment that MarketReach schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• President
• Vice President
• Owner / Founder
• Partner
• CEO
• CFO
• COO
• Operations Manager
• Administrator
• Office Manager
• Supervisor
• Project Manager
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
How are Businesses Pre-Qualified?
Not all opportunities are equal. MarketReach strategically plans each campaign by establishing parameters to pre-qualify each business that we pursue on your behalf. These parameters are developed around your company’s unique needs. Parameters may include, but are not limited to, the following:
• Industry
• Staff Size
• Region
• # of Locations
• Location Type
• # of Years in Operation
• Position in the Sales Cycle
For Safety and Compliance:
• Policy Expiration Date
• Current Vendors
• Number of Drivers
For Commercial Movers:
• Date of Scheduled Move
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
What Unique Insights are Gathered for Each Prospect?
MarketReach employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Staff Size
• Current Challenges
• # of Locations
• Location Type
• Email
• Website
• Social Media Profiles
• Position in the Sales Cycle
For Safety and Compliance:
• Policy Expiration Date(s)
• Current Vendors
• Number of Drivers
Commercial Movers:
• Facility Size
• Competing Vendors
• Facility Access Type
• Moving Timeframe
• Insurance Coverage
• Reason(s) for Move
• Additional Needs
LEARN MORE ABOUT OUR PROCESSES FOR PROSPECT LIST MANAGEMENT HERE:
How are MarketReach Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
REVIEW OUR LEADSHEETS HERE
Moving Service
Compliance and Safety
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES HERE
What is Forecast for ROI?
Returns on services can vary greatly, depending upon industry, audience and campaign. Prior to the launch of any campaign, MarketReach establishes clear deliverables and expectations to gage both the efficacy and performance of each campaign.
MarketReach will go after the kind of accounts that can generate from a $3k – hundreds-of-thousands annual revenue opportunity, to ensure that your investment is easily justified. In addition, you will spend your valuable time on quality leads- not chasing poorly qualified opportunities. Check out our leadsheets to see the kind of quality you can expect!
Moving Service
Compliance and Safety
REVIEW LEADSHEETS FROM VARIOUS INDUSTRIES HERE
Our AppointmentsOur Process Works
-
1.
Consultation
We take time to understand your unique goals and objectives.
-
2.
Integration
We integrate your brand's messaging with our campaign strategies and proprietary methods.
-
3.
Execution
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
-
4.
Navigation
Our proprietary methods help us navigate through gatekeepers to reach key decision makers and heavy influencers.
-
5.
Delivery
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Case Study
COMMERCIAL MOVING SERVICE B2B CAMPAIGN
CLIENT OVERVIEW:
Founded in 1945, this Transportation Company is a multi-million dollar enterprise, and among the largest revenue-producing agents in the nation for UniGroup, Inc. They deliver tailored logistics solutions while adhering to a consultative, market-driven approach. They are a privately held company, with over 1,000 full-time employees throughout 16 strategically located full-service facilities. Their unique brand is built upon flexible solutions, quality service, safety, efficiency and speed.
CLIENT CHALLENGES:
This Transportation Company had an immediate need to adopt lucrative B2B strategies, with methods to:
• Target key markets
• Pre-qualify a business
• Manage prospect list
• Schedule/manage appointments for their sales team
Throughout their 72+ years of operation, they have employed a strong team of commercial sales representatives. However, they identified challenges with pre-qualifying leads and maintaining a strong sales pipeline. They recognized the need to develop programs for Lead Generation and B2B Telemarketing. However, there were multiple barriers for them to execute a telemarketing program in-house (including time and money required to hire, train and manage the program).
TERMS OF CAMPAIGN:
Transportation Company launched a pilot campaign, featuring integrated marketing solutions with direct B2B outreach.
Terms of Pilot Campaign:
Hours per Month: 40
Duration: 12 Months
Projection:
1 appointment per 4-8 Hours
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Research and Reporting
• Email Marketing
TARGET MARKET(S):
This campaign was contracted through the corporate office to service specific facilities nationwide, with one integrated B2B program. The terms of this campaign include:
Markets:
• Dallas
• Philadelphia
• Chicago
Target Definitions:
• Average of 20 employees on-site
• Are scheduled to move within 12 months*
• Decision maker title of “Office Manager” or greater
(This data was purchased from a 3rd party. Some of the data required confirmation and alteration).
CAMPAIGN RESULTS:
Has Earned OVER 16 TIMES the cost of the campaign
$450,000.00 IN CLOSED SALES
$750,000.00 IN PROJECTED SALES
OVER $2,500,000.00 SERVICE QUOTES DELIVERED
• 110+ in-person appointments scheduled.
• 9+ appointments scheduled per month (average).
• 30% close ratio from high quality appointments.
What Our Clients Say
Schedule A Complimentary Consultation!
We are committed to streamlining the sales process. With just a few clicks, schedule a one-on-one consultation that best suits your schedule.
Get in Touch!
Contact MarketReach today to learn more about how we can help grow your business!