Appointment Setting – Today’s Leading Sales Strategy
We all know and love movies like ‘The Wolf of Wall Street’ and ‘The Boiler Room.’ They give us an inside peek of what the sales world is like: fast-paced, addictive, and deceptive. Well, that’s how Hollywood depicts it. As much as there is to love about these movies, they have tarnished the reputation of the sales industry and created mass confusion about what appointment setting is. Luckily, we have research and industry statistics to explain what appointment setting is, what the benefits are, and why it’s best to outsource the practice.
Definition of Appointment Setting Services
In reality, appointment setting is a niche in the business to business (B2B) area where a business specializes in “increasing sales for clients by phone outreach, generating leads, [and] setting qualified appointments.” Essentially, a company will call a lead on behalf of their client to set an in-person meeting or phone appointment for the client’s sales representative.
According to the Harvard Business Review, the top six ways to grow a company include finding new customers, providing new offerings, and using new processes to cut costs and improve margins. Appointment setting applies all these tactics. Callers reach out to new leads in hopes of attracting new customers. New leads receive new, better offers from our callers. By using appointment setting, companies are participating in a new process to expand their clientele base even further.
Benefits of Appointment Setting Services
Appointment setting allows for clientele expansion without spending personal time making calls or cold calling. As told by Forbes, ‘The presentation itself is rarely the challenge; getting the presentation set up is.’ It can be very time consuming to reach out to other leads on the phone. This is where companies like MarketReach can help. By outsourcing appointment setting, your company will able to reallocate valuable time to be used more efficiently. Over 18+ years of operation, MarketReach has come to understand the appointment setting industry’s main challenges in detail. MarketReach can help explain what the average day of a sales representative looks like. Research suggests that appointment setting services can increase time spent on actual sales presentations by more than 60%.
Why Outsource Appointment Setting?
While Appointment Setting is a leading strategy to grow business, many businesses struggle with managing the program in-house. In addition to increasing the number of prospects, appointments setting services can increase the QUALITY of prospects and potential to close by more than 200%! With MarketReach, we offer these opportunities and more.
Overall, appointment setting can give your company the boost that it needs. Yes, movies give the sales industry a bad reputation. No, their portrayals are not correct. By outsourcing appointment setting, you will save valuable time. Redirect your energy towards tasks that are most important to your company.
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