There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of (more…)
Latest Updates, Trends and Topics
GDPR is coming, and data management platforms are in the crosshairs
Data management platforms play an increasingly important role in helping digital marketers (more…)
How & Why you should increase your database integrity to crush your 2018 targets
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
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4 B2B Marketing Trends You Can’t Afford to Miss in 2018
Lack of strategy is the primary reasons why content initiatives fail.
The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
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21 Killer Out-Of-The-Box Sales Tips to End Deal Drought
To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And when it comes to context, the business landscape has changed drastically in the last decade or so. (more…)
Improve Your Prospecting – Ways to Develop a Solid List & How to Manage It.
Interview with Amanda Puppo, CEO of MarketReach.
Published on MakeFirstImpressions.com
What’s the first step toward making a sale? It’s not setting up the appointment, or even picking up the telephone. The first step in making a sale is deciding WHO to call. (more…)
NAMA’s Coffee, Tea And Water Curriculum Features Kasavana On Technology, Puppo On Leads
CHICAGO — Planning is under way for the National Automatic Merchandising Association’s Coffee, Tea and Water conference, which is set for Nov. 13 through 15 at the New Orleans (LA) Regency Hyatt hotel. Two timely and topical business sessions have been confirmed, according to NAMA director of coffee and water service Roger Stewart. (more…)
How To Exhibit At Trade Shows And How To Make The Most Of Your Dollars
As operators get ready to attend the National Automatic Merchandising Association OneShow in Las Vegas, they might pause for a moment and ask themselves what use they are making of their clients’ own regional and local shows to generate sales. Local expositions attended by business owners and managers offer attractive opportunities for a provider of workplace services to catch the eyes of potential clients and build recognition in its market area. (more…)
Tactful Persistence Is Key Quality Of Winning Sales Strategy
Let’s begin by identifying a gray area in sales. I have had very successful salespeople ask, “How do you continue your prospecting efforts in a tactful yet persistent manner, without being pushy?” (more…)
