B2B Lead Gen from Social Media: A How-To Guide
If you rely on lead generation as a B2B business then you’re not alone. 85% of businesses engaging in B2B marketing say that lead generation is their top goal with content marketing. Simply put, B2B lead gen for social media is important and while MarketReach primarily engages the B2B market through internet research, email and phone – the use of social media can ensure consistent brand awareness while popping in the occasional warm lead.
How do you go about using social media for lead generation, though? Unfortunately, it’s not as easy as posting a few reels on Instagram or uploading a video every week to Tik Tok and watching the leads come in.
There is an art and a science to generating high-quality leads that will eventually convert into clients. Whether you’re totally new to social or have been working at it for a while, here are a few B2B lead generation ideas to help you pump up your efforts.
Social Media B2B Lead Generation Tips
Before we dive into some tips, let’s answer the question you’re probably asking yourself. Is social media effective for generating leads? If done right, it can be! This is because by creating valuable content and engaging with potential clients on social media, you can reach a larger audience and build trust and credibility with them.
In addition, social media allows you to track leads through various stages of the sales funnel, making it easier to nurture leads and convert them into paying clients.
If you’re at a loss for where to start here are some of our top tips you can implement today.
Optimize Your Profile Pages
To start off our guide to B2B lead gen for social media, let’s talk about your social media profiles. Simply having a social media profile is not enough. You also need to make sure that your profile is optimized in order to attract more leads.
An optimized profile will:
• Use keywords in the profile description to help ensure that your profile comes up in relevant searches
• Use high-quality images and videos to give potential customers a positive impression of your brand
• Have current, up-to-date information and a consistent stream of high-quality content
Here’s what that looks like on a few of the top social platforms.
For your business’s Facebook page, it’s important to match your business name to your website URL. This helps remind customers of your brand and ensures that when people search for your website on Google, your Facebook page will also appear in the results.
This increases your visibility and the likelihood that they’ll click through to visit your social page. That’s the first step towards getting a new lead.
On Twitter, it pays to have an excellent compelling, and professional bio. Unless it’s part of your brand voice, try not to be funny as this is a space to really sell who you are as a brand. Make sure that anybody reading your profile knows exactly what you offer.
Be sure to match your profile photo to your brand logo. It’s easier for people to remember a brand by its logo or registered trademark. This is your space to reinforce your brand image.
Use Social Proof
Customer stories act as social proof and can be an extremely effective marketing tool to help you acquire new leads and sales. When people see how other clients have benefited from your products or services, it helps demonstrate your brand value and builds trust.
In fact, two out of three people are more likely to make a purchase after watching a testimonial video. So, be sure to incorporate more client testimonials, positive reviews, and even testimonial videos in your social media content.
Host a Giveaway
Hosting a giveaway is an excellent way to generate leads from social media. By offering a prize that is relevant to your target market you can attract a large number of potential clients and collect their contact information.
To maximize the number of leads you generate, be sure to promote your giveaway across all of your social media channels and make it easy for people to enter.
You can also increase interest by making the entry requirements simple, such as requiring people to like or share your post. With a little effort, you can use giveaways to quickly build up your list of B2B leads, but be sure to have follow-up content ready to send them.
Offer a Free Trial or Discount Code
Not seeing much engagement on your social feeds? Offer your potential clients a free trial of your product and watch your leads grow! If you’re a service-based business, you can offer a 20% discount code on a service that has to be used before the month runs out.
Another option is to offer discount codes for followers who subscribe to your newsletter or who make a purchase in the next 24 hours. This is a great way to encourage people to take action and make the first step towards interacting with your business.
The goal here is to create a sense of urgency, as you’re targeting followers who haven’t turned into leads yet. They likely know about your business but haven’t crossed the threshold into a warm lead.
Work With Niche Influencers
Depending on the industry you’re in, you can use niche marketing to increase another business’s confidence in your company. This is one of the best B2B lead generation strategies for service provider businesses. Most importantly – they already have a following that you can capitalize on.
If influencers in your market niche endorse your business, target leads become curious and want to know more about it and if they can use it to solve their pains.
When you work with niche influencers, be sure to give them content that they can post on their blog or social media channels that will help increase click through rates back to your site.
You’ll also want to give them a discount code to share with their followers so you can track conversions back to their promotion
Always Focus on Offering Value
Our final bit of B2B lead gen for social media advice is to always focus on offering something of value. This is as true for social media as it is for SEO content. Other businesses are only going to be interested in what you have to offer if they perceive it as valuable.
So, make sure that you’re clear about what it is that you’re offering and how their business can benefit from it. Furthermore, make sure the content you’re posting about offers something of value. Help them solve a small problem, give them tips, and show them how much you really know and care.
Get Help With B2B Lead Generation & Appointment Setting
Aside from the B2B lead gen for social media tactics mentioned above, did you know that B2B sales appointments using high-level appointment setting and telemarketing can be extremely effective as well? However, if you’re going to generate leads via telemarketing then we suggest working with a team that specializes in B2B that can take care of everything from start to finish… Script guide development and prospect list consultation all the way through to qualified and quality leads that have a true interest to meet.
At Market Reach, we will qualify leads, engage with them, and set you up with sales intro meeting for an easy path to convert them into customers. Find out today how to build an ongoing sales pipeline! Get in touch to schedule a complimentary consultation!
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