Winter is certainly coming, but the pandemic is not leaving. COVID-19 is continuing to uproot normalcy and force businesses to change their models. With new daily cases on the rise (as of this writing), the threat of another shutdown seems to linger around every corner. The pandemic coupled with the frenzy of the holiday season is enough to make anyone want to hold off stressful decisions. It hasn’t been easy to be a salesperson in the last few years.
Everyone is hoping that come the new year, the pandemic will slow down and ideally come to a screeching halt. Even so, it is important to take uncertainty into account when prospecting and understanding that, “Call me after the holidays” may also mean, “Call me when COVID is over”. (more…)