Vending, Coffee and Micro-Markets Archives | Page 2 of 2

Qualifying sales prospects more important post COVID-19; how to prepare

Published on June 8, 2020 in Vending Times

As locations start to reopen for business following the COVID-19 quarantines, now’s a good time to strategize your sales calls.

Companies that do their homework about their prospective customers before calling them usually have better results, but in an environment where businesses are in a reopening mode, customer research is especially important.

Businesses that employ people need refreshment services, but they might have other priorities at the present time. In addition, they might not know how many employees they will be rehiring. How can you best “break the ice”?

It’s all about the “warm” call over the “cold call”: research your prospects. Research will allow you to have a better understanding of the company you’re calling on, which will lead to a successful conversation with your prospect. (more…)

Insight on Cold Calling in the Vending Industry: Interviews from the front lines

Written By: Elizabeth Clark, Sales & Admin intern

MarketReach Inc. specializes in B2B appointment setting and lead generation, as well as list development services. We develop prospect records for the majority of our customers, which involves identifying decision makers and validating contact information in a specific region. The marketing department offers alternative services such as LinkedIn awareness campaigns, email newsletters, marketing collateral and more. During my internship, I was curious to learn more about the mechanics. I interviewed Campaign Managers Chris and Roy who oversee every phase of the process at MarketReach, and they have provided insight into 4 specific questions around coffee, vending and micro–market lead generation. They have collectively been at the company for 20 years and oversee the lead generation team in every step of the Introductory call journey. (more…)

Jessie Geevers Vending, Coffee and Micro-Markets Comments Off

Redirected – Multi-Channel Marketing Builds Credibility

What is multi-channel marketing and why should my business use it?

Multi-Channel Marketing is the practice of interacting with potential customers using a combination of indirect and direct communication channels, including traditional forms of attraction (outbound phone calls, direct mail, networking events, published articles, public speaking), and digital (website marketing, email newsletters, social media and more); Combinations of outreach also known as “integrated marketing”.

Why is it needed in today’s world? When you develop credibility and expertise, you gain trust. Competition is fiercer than ever and marketing to “every-man” is costly. For breakroom service providers, it can be very cost-effective to figure out your greatest opportunity for sales to a specific audience, in which your messaging resonates with those prospects directly. At the very least, spend your marketing dollars going after specific industries that normally hit your staff size sweet spot. (more…)

Jessie Geevers Vending, Coffee and Micro-Markets Comments Off

2019 Automatic Merchandiser “Pros to Know” Awardee

The sixth annual Automatic Merchandiser and VendingMarketWatch.com Pros to Know Award recognizes vending, micro market and office coffee service industry professionals who are leading initiatives to help prepare their company, organization and the industry for the significant challenges of today’s business climate. This award highlights both individual and group achievements that promote industry innovation and future growth.

MarketReach, 2019 Pro to Know

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Amanda Puppo Business Trends, Lead Generation, Marketing, PRESS, Trends and Research, Vending, Coffee and Micro-Markets Comments Off

Prospect Qualification for Breakroom Suppliers

One of the most important topics you can cover with your sales reps: the effect that a successful qualification call can have on the sales process. The impact is inimitable. Proper qualification saves the sales team time, so that labor that can be properly allocated to pursuable opportunities. This process prevents pipelines from getting filled with an abundance of unqualified, or more so underqualified, prospects that drain your sales rep’s time and energy. Imagine dialing in multiple times over to the same prospect that is estimated to have 120 employees, only to reach them and find out they actually have 22 on-site! Or making 6 calls over 3 months to Suzie, who turns out to be a “coordinator” – hardly a decision-maker.

Although certain criteria requirements vary from Operator to Operator, the importance of an effective qualification call remains constant.

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Amanda Puppo B2B, Cold Calling, Lead Qualification Process, Prospect List Management, Sales, Telemarketing, Vending, Coffee and Micro-Markets Comments Off

The End of Summer: A Strong Finish to 2019

By Jessie Geevers

Back in the beginning of the summer, we provided tips to keep your sales pipeline flowing through the summer months. Now let’s keep the momentum going as the decision makers return from their summer vacations, eager to finish out the last quarter strong.

Track your efforts and strategize.

Identify the prospects you contacted these last few months via phone or email, and ask yourself the following questions: Aside from traditional forms of outreach, did you utilize any direct mail campaigns or email newsletters and track clicks? Did you host or attend any summer networking events or conferences? Did you enter new business cards and contact information into your CRM? Did you get your foot in the door when business was slower in the summer? If you engaged in any of the above, hopefully you were recognized for your efforts to distinguish your company among the competition. Your summer efforts can push you forward in the line of competitors vying for the same business now that fall is around the corner.

There is no time like the present to follow up. Find out if there were any holes in your lines of communication. Who did you meet with this summer that should hear from you again? Identify these opportunities and strategize by assigning priorities to each task. (more…)

Amanda Puppo B2B, Insurance, Marketing, MarketReach Blog, Sales, Vending, Coffee and Micro-Markets Comments Off

NCA Drinking Trends Study Shows Steady Daily Consumption, Spiked Focus On ‘What’s In The Cup’

Vending Times article by Emily Jed

Posted On: 3/18/2019

ATLANTA — The National Coffee Association USA offered a first look at the redesigned 2019 National Coffee Data Trends (NCDT) report at its recent 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel here. The annual study has tracked consumer behaviors and perceptions shaping coffee trends in the U.S. for almost 70 years.

Sixty-three percent of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage — and for good reason,” said NCA president and chief executive William (Bill) Murray. “New consumer values have changed the game for coffee. But the industry is adapting — and thriving — by embracing innovation and transparency.” (more…)

Amanda Puppo Business Trends, Industry, Trends and Research, Vending, Coffee and Micro-Markets Comments Off

Vending Times Press Release on Jessie Geevers

Jessie Geevers Brings Graphic Design, Website Skills To MarketReach

Vending Times article by Tim Sanford

Posted On: 7/8/2019

LAWRENCEVILLE, NJ — Jessie Geevers has joined the marketing team at MarketReach, a fast-growing “boutique” business-to-business marketing agency specializing in high-level prospecting and appointment-setting and offering integrated marketing solutions.

“Though our bread and butter has always been prospect appointment-setting, Jessie brings to the table insight and execution into additional ways to drive the sales pipeline for our valued clients,” MarketReach founder and chief executive Amanda Puppo explained. These offerings include LinkedIn and awareness programs to connect human resources directors, facility managers and purchasers, content development for website blogs and social media platforms, and monthly email newsletters. (more…)

Amanda Puppo Marketing, Vending, Coffee and Micro-Markets Comments Off

Understand Millennials’ Role In Workplace Services Market

For more than 18 years, MarketReach has pioneered the development of leading sales and strategic marketing solutions for the coffee, vending, and micro market industry. In the course of the hundreds of campaigns that we have managed, we have encountered diverse industry trends and have adapted our clients’ strategies accordingly, from emerging technologies including cashless payment and mobile processing. Of all these trends, none has had such pervasive impact or staying-power as the rise of the Millennial generation in the workforce. (more…)

Amanda Puppo Business Trends, Lead Generation, Marketing, Trends and Research, Vending, Coffee and Micro-Markets Comments Off

Opportunity Knocks: Setting Qualified Appointments Is Key To Micro Market Success

Have you hopped aboard the fast-moving micromarket train? More and more operators are eagerly adopting this new approach to self-service, 24-hour delivery of fresh food, snacks, drinks and more as an alternative to traditional full-line vending service. (more…)

Amanda Puppo Appointment Setting, Lead Qualification Process, Sales, Tradeshow, Vending, Coffee and Micro-Markets Comments Off

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