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When you have a product or service that is in high demand, you’ll see in increase an profits and the lead generation practically comes to you.
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment.
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If you rely on B2B lead generation as a business then you’re not alone. 85% of businesses engaging in B2B marketing say that lead generation is their top goal with content marketing.
Simply put, B2B lead generation is important.
There is no end to the list of strategies available to business owners to get more leads. From visiting trade shows, to leveraging digital marketing, and even buying leads – it can be hard to sort through all of your options to choose the best combination for you.
There is an art and a science to generating high-quality leads that will eventually convert into clients. Whether you choose to generate leads from social, trade shows, or other methods, here are a few B2B lead generation tips to help you pump up your efforts.
To start, let’s talk about buying contact lists:
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Embarking on a journey in B2B sales can be both exciting and challenging. Whether you’re new to the field or looking to refine your skills, having a solid foundation is essential for success. In this comprehensive beginner’s guide to B2B sales, we will explore the fundamentals and provide valuable tips and tricks to maximize your results at every step of the sales process. MarketReach, a trusted telemarketing and appointment setting agency with over 20 years of experience, can help you navigate the intricacies of B2B sales and achieve outstanding outcomes while maintaining compliance with regulations.
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Receiving customer service calls means that your customers know they can contact you for assistance, but when you have an overflow of them, it can change that perception.
When you have tons of customers needing your help, it can lead to many not getting responsive and timely answers. Or they can feel rushed from the conversation. These can bring your company’s perception down rapidly.
Perhaps you’ve been toying with the notion of calling all customers in an outbound, proactive approach to either touch base, understand their new needs, or just simply – to show you care. While there is no telling when we will go back to business as usual, it is important to make decisions now that will benefit your company in the future. Ultimately, outsourcing your overflow of customer service calls will eliminate the costs of:
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Did you know that 68% of businesses struggle with generating quality B2B leads? That means a significant number of businesses don’t have a consistently optimized lead generation strategy. If you want to stay ahead in today’s market, you need to not only generate leads—but generate the right leads.
At MarketReach, we specialize in lead generation for B2B businesses, combining tested tactics with smart targeting. Here’s how you can strengthen your strategy using proven methods that deliver.
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When it comes to B2B sales, preparation is everything. Jumping into a sales call without proper research is like trying to build a house without a foundation—you’ll struggle to make a connection and ultimately fail to close the deal. Instead, strategic research transforms cold calls into warm conversations that lead to stronger relationships and better conversion rates.
By using the right research strategies, you can identify key decision-makers, tailor your pitch, and increase your chances of a successful sales outcome. Below, we’ll break down how to effectively research prospects before a sales call, ensuring that every conversation is insightful, engaging, and positioned for success.
Your first source of information should be publicly available data online. In today’s digital age, a significant 81% of retail shoppers conduct online research before making a purchase, that is even higher with B2B customers and clients.
With the right approach, you can quickly gather valuable insights into a prospect’s business, needs, and potential pain points.
By answering these questions, you will walk into your call well-prepared and ready to engage.
Related Read: B2B Lead Generation: How to Find and Engage Decision-Makers
While public research provides a good foundation, internal data from your CRM or prospect list can help personalize your approach even further. Effective pre-call planning has been shown to improve sales win rates, as it demonstrates to customers that the salesperson is prepared and understands their needs.
If you have no prior engagement records, start logging them now. Keeping detailed notes on past conversations streamlines future outreach and improves conversion rates.
Related Read: Building Initial Rapport and Questions to Qualify
Once you have gathered your research, it is time to refine your approach. Notably, 76% of top-performing sales representatives “always” research their prospects before reaching out, highlighting the critical role of thorough preparation in successful sales engagements. An organized, structured call is more effective than one based on guesswork.
Writing out a 30-second introduction script that highlights how your solution aligns with their needs can help you sound natural and confident.
Now that you are prepared, it is time to make the call. However, even with the best research, no two conversations are alike—so adaptability is key. 80% of sales require five follow-up calls after the initial meeting, yet 44% of sales representatives give up after just one follow-up, emphasizing the need for persistence and adaptability during the sales process.
If the prospect is not a good fit, do not push the sale—qualify or disqualify them early to avoid wasting time.
Related Read: 3 Tips for Gaining the Prospect’s Attention on an Introductory Call
In today’s competitive B2B landscape, sales success starts with research. A well-prepared sales call allows you to:
By taking the right steps before every call, you will improve your ability to turn cold leads into warm relationships and, ultimately, close more deals.
Ready to boost your sales strategy? Schedule a Consultation with MarketReach Today.
The new year always brings a fresh start, new ideas, new strategies and hopefully, new sales. Now is the perfect opportunity to revamp your company’s B2B sales and marketing plan. This article will show you how any company can improve its sales in the upcoming year, despite the challenges that may come along the way. Consider these sales tips for 2025:
Get started by evaluating your company’s prospect list. Identify your most qualified business opportunities. Take some time to reconstruct your target market and focus your attention on them – particularly, your Top 100. It’s important to requalify your list to be sure you have the most practical targets during this time. Refine your list by deciding what factors make for the best segment to target. (more…)
Having a motivated and happy team can be beneficial for a company in many ways. As we near the end of the year, it’s important to keep your teams’ spirits high! We all know the dreaded “Call Me After the Holidays” line that is bound to come up in November and December, but making sure your team is prepared mentally and physically can prevent that from becoming an issue.
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As the cold weather approaches, so does the infamous objection that anyone making prospecting calls dreads to hear: “Call me after the Holidays”.
With Thanksgiving, Hanukkah, Christmas, New Years and other holidays on the horizon, the excuse that prospects won’t have time to talk until after the New Year is going to pop up often. Many prospects will get lost in the thought of good food and spending time with friends and family. While your mind may drift off into similar thoughts of your own, you can use this time to increase your sales pipeline into the New Year!
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In a fascinating episode of the Transform Sales Podcast, hosted by Amir Reiter, guest Amanda Puppo, a seasoned expert in the outsource sales industry, shares her journey and insights. Puppo’s story begins with a candid admission of being fired from her first job due to a lack of closing skills, despite being adept at cold calling. This moment of adversity propelled her towards entrepreneurship, eventually leading to the founding of her company, MarketReach, over two decades ago.
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