8 Ways to Generate Leads for B2B Businesses

8 Ways to Generate Leads for B2B Businesses

Did you know that 68% of businesses struggle with generating quality B2B leads? That means a significant number of businesses don’t have a consistently optimized lead generation strategy. If you want to stay ahead in today’s market, you need to not only generate leads—but generate the right leads.

At MarketReach, we specialize in lead generation for B2B businesses, combining tested tactics with smart targeting. Here’s how you can strengthen your strategy using proven methods that deliver.

How to Generate Leads for B2B Businesses

  • Use Targeted Advertising
  • Attend Trade Shows and Events
  • Host Webinars and Podcasts
  • Leverage Customer Referrals
  • Purchase Contact Lists
  • Telemarketing
  • Appointment Setting
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Sales Tips for 2025

The new year always brings a fresh start, new ideas, new strategies and hopefully, new sales. Now is the perfect opportunity to revamp your company’s B2B sales and marketing plan. This article will show you how any company can improve its sales in the upcoming year, despite the challenges that may come along the way. Consider these sales tips for 2025: 

Prospect List and Qualification 

Get started by evaluating your company’s prospect list. Identify your most qualified business opportunities. Take some time to reconstruct your target market and focus your attention on them – particularly, your Top 100. It’s important to requalify your list to be sure you have the most practical targets during this time. Refine your list by deciding what factors make for the best segment to target.   (more…)

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Motivating Your Sales Team During the Holiday Season

Having a motivated and happy team can be beneficial for a company in many ways. As we near the end of the year, it’s important to keep your teams’ spirits high! We all know the dreaded “Call Me After the Holidays” line that is bound to come up in November and December, but making sure your team is prepared mentally and physically can prevent that from becoming an issue. 

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“Call Me After the Holidays”

“Call Me After the Holidays”

As the cold weather approaches, so does the infamous objection that anyone making prospecting calls dreads to hear: “Call me after the Holidays”.

With Thanksgiving, Hanukkah, Christmas, New Years and other holidays on the horizon, the excuse that prospects won’t have time to talk until after the New Year is going to pop up often. Many prospects will get lost in the thought of good food and spending time with friends and family. While your mind may drift off into similar thoughts of your own, you can use this time to increase your sales pipeline into the New Year!

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The Evolution and Strategy of Outsource Sales from Amanda Puppo

In a fascinating episode of the Transform Sales Podcast, hosted by Amir Reiter, guest Amanda Puppo, a seasoned expert in the outsource sales industry, shares her journey and insights. Puppo’s story begins with a candid admission of being fired from her first job due to a lack of closing skills, despite being adept at cold calling. This moment of adversity propelled her towards entrepreneurship, eventually leading to the founding of her company, MarketReach, over two decades ago.

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The Power of B2B Telemarketing in the Convenience Services Industry

In an enlightening podcast episode from the Vending and OCS Nation podcast hosted by Bob Tullio, the conversation with Amanda Puppo, founder and CEO of MarketReach Inc. sheds light on the undiminished relevance of B2B telemarketing in today’s digital age. Despite prevailing skepticism, Puppo’s insights reveal that B2B telemarketing, far from being obsolete, remains a dynamic and effective tool for generating business opportunities, especially in the convenience services industry.

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Maximize Outbound Appointment Setting for Your Growing Business

In the competitive world of B2B sales, effective lead generation and outbound appointment setting are critical for driving business growth. While inbound strategies have their place, outbound appointment setting offers unique advantages that can significantly boost your B2B lead generation, appointment setting, and sales efforts. In this comprehensive guide, we will explore how your growing business can harness the power of outbound appointment setting, why it’s important to incorporate it into your sales strategy, and how MarketReach’s 20+ years of experience in telemarketing and appointment setting can help you achieve outstanding results.

KEY TAKEAWAYS

  • Outbound appointment setting allows you to proactively reach out to potential customers, taking control of your sales pipeline and increasing the chances of conversion.
  • Precise targeting enables you to focus your efforts on prospects who are most likely to convert, saving time and resources.
  • Direct and personalized communication with decision-makers and influencers builds trust, credibility, and meaningful connections.
  • Outbound appointment setting creates immediate opportunities for engagement, bypassing competition and allowing you to showcase the value of your offerings.
  • Efficient resource utilization and leveraging expert services like MarketReach maximize your ROI and sales team productivity.
  • Building relationships from the outset lays a solid foundation for long-term partnerships and repeat business.
  • Incorporating outbound appointment setting into your sales strategy can be a game-changer for your growing business, providing precise targeting, personalized communication, and efficient resource utilization.
  • Partnering with MarketReach unlocks new opportunities and propels your business towards success in the dynamic B2B landscape.
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B2B Sales: The Beginner's Guide

The Beginner’s Guide to B2B Sales: Maximizing Results in the Business-to-Business Landscape

Embarking on a journey in B2B sales can be both exciting and challenging. Whether you’re new to the field or looking to refine your skills, having a solid foundation is essential for success. In this comprehensive beginner’s guide to B2B sales, we will explore the fundamentals and provide valuable tips and tricks to maximize your results at every step of the sales process. MarketReach, a trusted telemarketing and appointment setting agency with over 20 years of experience, can help you navigate the intricacies of B2B sales and achieve outstanding outcomes while maintaining compliance with regulations.

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How to Effectively Follow Up with Trade Show Leads for B2B Businesses

How to Effectively Follow Up with Trade Show Leads for B2B Businesses

After a successful trade show, the real work begins – following up with the leads you collected. Effective follow-up is crucial for converting trade show leads into valuable customers. In this article, we will guide you through the process of following up with trade show leads, whether you met people at your booth or acquired an email contact list from the trade show’s host. MarketReach, with over 20 years of experience in telemarketing and appointment setting, can assist you in executing successful follow-up campaigns that drive results and ensure compliance with regulations.

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B2B Lead Gen from Social Media: A How-To Guide

If you rely on lead generation as a B2B business then you’re not alone. 85% of businesses engaging in B2B marketing say that lead generation is their top goal with content marketing. Simply put, B2B lead gen for social media is important and while MarketReach primarily engages the B2B market through internet research, email and phone – the use of social media can ensure consistent brand awareness while popping in the occasional warm lead. 

How do you go about using social media for lead generation, though? Unfortunately, it’s not as easy as posting a few reels on Instagram or uploading a video every week to Tik Tok and watching the leads come in.

There is an art and a science to generating high-quality leads that will eventually convert into clients. Whether you’re totally new to social or have been working at it for a while, here are a few B2B lead generation ideas to help you pump up your efforts. 

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