In an enlightening podcast episode from the Vending and OCS Nation podcast hosted by Bob Tullio, the conversation with Amanda Puppo, founder and CEO of MarketReach Inc. sheds light on the undiminished relevance of B2B telemarketing in today’s digital age. Despite prevailing skepticism, Puppo’s insights reveal that B2B telemarketing, far from being obsolete, remains a dynamic and effective tool for generating business opportunities, especially in the convenience services industry.
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Latest Updates, Trends and Topics
Maximize Outbound Appointment Setting for Your Growing Business
In the competitive world of B2B sales, effective lead generation and outbound appointment setting are critical for driving business growth. While inbound strategies have their place, outbound appointment setting offers unique advantages that can significantly boost your B2B lead generation, appointment setting, and sales efforts. In this comprehensive guide, we will explore how your growing business can harness the power of outbound appointment setting, why it’s important to incorporate it into your sales strategy, and how MarketReach’s 20+ years of experience in telemarketing and appointment setting can help you achieve outstanding results.
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How to Effectively Follow Up with Trade Show Leads for B2B Businesses
After a successful trade show, the real work begins – following up with the leads you collected. Effective follow-up is crucial for converting trade show leads into valuable customers. In this article, we will guide you through the process of following up with trade show leads, whether you met people at your booth or acquired an email contact list from the trade show’s host. MarketReach, with over 20 years of experience in telemarketing and appointment setting, can assist you in executing successful follow-up campaigns that drive results and ensure compliance with regulations.
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B2B Lead Gen from Social Media: A How-To Guide
If you rely on lead generation as a B2B business then you’re not alone. 85% of businesses engaging in B2B marketing say that lead generation is their top goal with content marketing. Simply put, B2B lead gen for social media is important and while MarketReach primarily engages the B2B market through internet research, email and phone – the use of social media can ensure consistent brand awareness while popping in the occasional warm lead.
How do you go about using social media for lead generation, though? Unfortunately, it’s not as easy as posting a few reels on Instagram or uploading a video every week to Tik Tok and watching the leads come in.
There is an art and a science to generating high-quality leads that will eventually convert into clients. Whether you’re totally new to social or have been working at it for a while, here are a few B2B lead generation ideas to help you pump up your efforts.
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How to Generate Leads and Sales from Trade Shows
They are finally back! After several years of ghost town exhibit spaces, trade shows are finally back for the world to learn, network and provide that forum for a warmer environment to begin building relationships.
Attending trade exhibitions may be a great chance for B2B companies to increase brand recognition and generate leads. In fact, 92% of trade show attendees vist to learn about exciting products and services and 46% of trade show attendees are in executive or upper management roles!
Trade exhibitions give companies a place to display their goods, network with other business owners, and meet new clients. To make the most of the experience, it’s crucial to stand out among the many exhibitors vying for customers’ attention. In this post, we’ll look at some of the top methods for getting business from trade exhibits, including how to stand out from the crowd, how to use technology, and how to follow up with leads.
You can reach your trade show objectives by working with MarketReach, a B2B appointment setting, telemarketing, and lead generation business. To help you get the most out of your trade show experience, we offer professional lead generation, appointment arranging, and telemarketing services. Call on your prospects pre-show to invite them to your booth, and post-show as follow-up.
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Email Marketing for B2B Businesses: Tips and Strategies for Success
You understand the value of generating leads and cultivating relationships with potential clients as a B2B business owner. Email marketing is a useful strategy for achieving these objectives. You may raise brand awareness, engage prospects, and ultimately drive conversions by delivering targeted and customized emails to your audience. In addition – you will reach the prospect when they’re ready to buy, since you will be top-of-mind with monthly emails.
B2B appointment setup, telemarketing, and lead generation are our areas of expertise at MarketReach. We also support a multi-channel marketing program to include email marketing and have first-hand experience with its positive effects on companies of all sizes. We’ll give some advice and tactics for using email marketing to expand your B2B company in this blog post.
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Top B2B Sales Strategies for 2024
This year, it’s time for your business to start thinking about the sales strategies that will help them succeed in 2024. While it’s important to continually adapt and adjust your sales strategy to fit the needs of your business and your market, there are some tried and true tactics that have been on the rise for B2B businesses everywhere.
Here are our top trending B2B sales strategies to try implementing in the coming year.
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B2B Appointment Setting: Complete Guide for B2B Sales Success
B2B appointment setting is a vital tactic for seeing growth in your business. In 2022, there were more than 33.2 million business owners in the US. And each year, thousands of more businesses are born. However, to succeed as a business owner, you need to get the word out, set up sales meetings, and close deals. You either need to get good at sales yourself, or hire a competent salesperson with business to business (B2B) sales skills necessary!
This is where your appointment setting skills come into play. Businesses like MarketReach have expert appointment setters who can help you build your business – but if you’re going to try to do this yourself, there’s a few things you’ll need to know:
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Sales Tips for 2024
The new year always brings a fresh start, new ideas, new strategies and hopefully, new sales. Now is the perfect opportunity to revamp your company’s B2B sales and marketing plan. This article will show you how any company can improve its sales in the upcoming year, despite the challenges that may come along the way. Consider these sales tips for 2024:
Prospect List and Qualification
Get started by evaluating your company’s prospect list. Identify your most qualified business opportunities. Take some time to reconstruct your target market and focus your attention on them – particularly, your Top 100. It’s important to requalify your list to be sure you have the most practical targets during this time. Refine your list by deciding what factors make for the best segment to target. (more…)
Building Initial Rapport and Questions to Qualify
Not all prospects are created equal. In B2B, staff size minimums, decision-maker titles and names can be a baseline of data points that require confirmation to determine if the company is worth pursuing. The goal is to confirm and validate information on that first call.
The ability to quickly develop initial rapport during a qualification call can lead to more successful sales opportunities as the process moves along. Being able to create a comfortable environment for conversation, where the guard goes down, will allow for results to be achieved. Finding out information about a potential target before they answer the phone, is vital. It determines whether or not a company is eligible to pursue, resulting in the proper allocation of sales team labor. It is very expensive for marketing to produce unqualified prospects, and then for the sales team to not recognize this until weeks of time and energy were expended chasing the wrong people or companies! Let’s take a look into how to identify a pursuable prospect, and then how rapport is built throughout the interaction.