Pandemic hasn’t tempered coffee’s popularity

Pandemic hasn’t tempered coffee’s popularity
Published in Vending Times on

Coffee is an essential part of the convenience services industry, especially considering the number of Americans who drink coffee every day has increased by 5% over the past five years, according to The National Coffee Association. In a recent report, NCA highlighted how the average American coffee drinker drinks over three cups of coffee per day. The coffee and beverage industry has seen a lot of changes over the last few years, and even more so due to the coronavirus pandemic.

Luckily for the coffee industry, 75% of coffee drinkers say the pandemic has not changed their coffee consumption. Check out the trends below to better target potential business prospects and consumers. (more…)

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How to Make Your Employees Feel at Ease When Returning to Work

There is a light at the end of the tunnel. As states begin to move through the stages of reopening, it’s starting to look like businesses will be able to start opening their offices sooner rather than later. Regularly check the U.S. Chamber of Commerce’s website as it updates state-specific and sector-specific resources. Also tune into the CDC’s and AIHA’s websites for guidelines on office reopening. 

After months of working from home, it’s expected that your employees may be a little apprehensive about returning to work, especially when the future is so uncertain. Changes in the office environment will certainly play in a role in your employees’ uneasiness. Consider these steps (all of which you can start taking right now), that will help your employees feel more comfortable as we take the first step on the long road towards normalcy.  

Let them know that you will prioritize their health and safety 

Public health and government officials are guiding these decisions. We will only get the “OK” to return to work when it is safe to do so. Still, it makes sense why your employees, especially those with compromised immune systems, may be nervous to be around others in proximity. As their employer, you can be taking steps right now to ease their concerns.   (more…)

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What B2B Sales Activity Will Look Like in 2022 and Beyond

What B2B Sales Activity Will Look Like in 2022 and Beyond

The last few years haven’t been easy for those working in the B2B sales industry due to many barriers, including working from home, the difficulty of meeting in person, and the obvious non-sales related priorities that have taken over the psyche of buyers.  At the beginning of the year, like any year, we were all optimistic about what 2021 would bring, but now we must figure out how to pick up the pieces that the pandemic has left behind.    (more…)

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Innovate New Jersey book

Innovate New Jersey – MarketReach

MarketReach has recently been featured in InnovationsoftheWorld.com’s Innovate New Jersey published book! Here is our story below:

Telemarketing Done Properly Is Among The Only Marketing Methods To Incite Two-way Communication.

MarketReach tackles the important but time-consuming task of acquiring those coveted in-person or phone sales appointments to help grow their client’s business, faster! Additional integrated marketing techniques help support the entire sales pipeline by offering clients a leg-up to get in their prospect’s door through multi-channel marketing activities.

MarketReach team

It’s a new decade and yes, Cold Calling still works

The prospecting side of sales is a restless and evolving component of the total sales process. It could not possibly sit around and remain the same. Change in sales processes were inevitable, whether we liked it or not.

Modern-day buyers no longer have to rely solely on the information given from a salesperson since research is at their fingertips. Information on a company’s reputation or client reviews are just a click away. However, the transaction of the sale, particularly in B2B, is still often made between the vendor and buyer.

(more…)

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2019 Pros to Know Awardee

2019 Automatic Merchandiser “Pros to Know” Awardee

The sixth annual Automatic Merchandiser and VendingMarketWatch.com Pros to Know Award recognizes vending, micro market and office coffee service industry professionals who are leading initiatives to help prepare their company, organization and the industry for the significant challenges of today’s business climate. This award highlights both individual and group achievements that promote industry innovation and future growth.     

MarketReach, 2019 Pro to Know

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NCA Drinking Trends Study Shows Steady Daily Consumption

NCA Drinking Trends Study Shows Steady Daily Consumption, Spiked Focus On ‘What’s In The Cup’
Vending Times article by Emily Jed

Posted On: 3/18/2019

ATLANTA — The National Coffee Association USA offered a first look at the redesigned 2019 National Coffee Data Trends (NCDT) report at its recent 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel here. The annual study has tracked consumer behaviors and perceptions shaping coffee trends in the U.S. for almost 70 years.

Sixty-three percent of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage — and for good reason,” said NCA president and chief executive William (Bill) Murray. “New consumer values have changed the game for coffee. But the industry is adapting — and thriving — by embracing innovation and transparency.” (more…)

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Understand Millennials’ Role In Workplace Services Market

Understand Millennials’ Role In Workplace Services Market

For more than 18 years, MarketReach has pioneered the development of leading sales and strategic marketing solutions for the coffee, vending, and micro market industry. In the course of the hundreds of campaigns that we have managed, we have encountered diverse industry trends and have adapted our clients’ strategies accordingly, from emerging technologies including cashless payment and mobile processing. Of all these trends, none has had such pervasive impact or staying-power as the rise of the Millennial generation in the workforce. (more…)

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Perks of Adding Peppermint to Your Office Environment

Perks of Adding Peppermint to Your Office Environment

 

At just about 2pm on a weekday, employees across the nation begin to sag into their afternoon slump.  It’s more than halfway through the day, but not quite the end. Even coffee can’t seem to start up any motivation. If you think that 2pm dozing time is just a coincidental myth, you’d be wrong.

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Trends in Phone Outreach and Business Growth

Trends in Phone Outreach and Business Growth

Want to grow your business? Phone outreach is one most efficient and effective ways to generate revenue. But let’s be honest – it’s not easy.

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Top Trends in Sales, Marketing and Lead Generation

Infographic-Top Trends in Sales, Marketing and Lead Generation

What does an average day look like for the members on your sales team?  How does this impact the bottom line? Review this infographic for insights on top trends in sales, marketing and lead generation.
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