Commercial Insurance Industry – Value Proposition Statement: What it is and Why you Need One

How to Write a Value Prop for Insurance Business

1. Identify your most desirable features and benefits.

2. Specify how you can improve someone else’s business.

3. Choose a case study that shows what effect you’ve had on businesses before.

4. Clarify how you are different from your competitors

5. Write a clear, thorough, and concise statement that conveys the value you bring to businesses