Data management platforms play an increasingly important role in helping digital marketers (more…)
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How to increase database integrity to crush your 2018 targets
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
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Tactful Persistence Is Key Quality Of Winning Sales Strategy
Let’s begin by identifying a gray area in sales. I have had very successful salespeople ask, “How do you continue your prospecting efforts in a tactful yet persistent manner, without being pushy?” (more…)