The Ultimate Guide to B2B Telemarketing

The Ultimate Guide to B2B Telemarketing

How to Improve Your B2B Telemarketing Results

If you are a B2B business, you rely on making meaningful connections with other businesses to sell your product or service. When it comes to connecting with real people, there is nothing that works quite as well as a phone call. That’s why B2B telemarketing is the best way to get a prospect to move into and through your sales funnel.

Even still, telemarketing is getting harder every year. In 2007, it took an average of 3.68 calls to reach a high-ticket prospect. Now, it takes around 8 calls on average before you can connect with the prospect. 

Getting your highest-priority prospects on the phone is a must. That’s why you need to make sure your B2B telemarketing strategy and execution are top-notch. 

In this article, we’ll show you how to set yourself up for success in the world of B2B telemarketing. 

Key Takeaways

  • B2B telemarketing is a marketing tactic where a business will call business owners and decision-makers with the objective of selling a product or service. 
  • B2B Telemarketing can help you build relationships with prospects while closing bigger deals more frequently.
  • Effective telesales relies on appointment setting. This should be a priority in your telemarketing initiative.
  • Before calling a prospect, research them thoroughly.
  • Focus on building rapport while you’re on the phone. 
  • If you or your in-house team are not delivering the results you’d expect, try working with a telemarketing agency.
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