Written by William Anthony
For Integrate.com
- Demand Gen is a marketing tactic that helps bring your ideal clients to you by generating interest in your product or service.
- You can generate demand by building better relationships with businesses, enhancing operational efficiency, and focusing on your top-of-funnel process as well as implementing account-based marketing tactics.
- Consistent communication with your clients, as well as your sales and customer service teams, will help you get the best information about how to generate demand.
When you have a product or service that is in high demand, you’ll see in increase in profits and the lead generation practically comes to you.
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment.
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