What’s a Book of Business Got to do with Picking Up the Phone?

What’s a Book of Business Got to do with Picking Up the Phone?

The idea of picking up the phone to drive leads may feel outdated in today’s digital-first world. But outbound calling remains a powerful strategy for building and growing a strong book of business—especially in competitive industries like insurance and B2B services.

At MarketReach, we’ve helped clients revitalize their pipelines with effective calling campaigns. Here’s why outbound calling works in 2025 and how you can use it to create meaningful connections that grow your revenue.

Key Takeaways

  • Outbound calling helps you build trust and rapport faster than passive digital tactics alone.
  • Success depends on strategic targeting, clear value propositions, and persistence.
  • In 2025, combining calls with LinkedIn, email, and AI tools creates a multi-channel powerhouse.
  • Agents who dedicate consistent time to outbound calling see stronger client acquisition and retention.
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Appointment Setting, B2B, Cold Calling, Insurance, Lead Generation, Marketing, Sales, Telemarketing Comments Off on What’s a Book of Business Got to do with Picking Up the Phone?
Telemarketing: “Put that coffee down – coffee is for closers only!”

Telemarketing: “Put that coffee down – coffee is for closers only!”

As Featured in “Vending Market Watch”, April 11th, 2018 by BY BOB TULLIO (more…)

Sales, Telemarketing Comments Off on Telemarketing: “Put that coffee down – coffee is for closers only!”
5 Tips To Achieve Successful Telemarketing Outsourcing

5 Tips For Maximizing Your Telemarketing Outsourcing

So, congratulations if you’ve decided to outsource a task to a company that is outbound. You are now definitely a step forward in the game of closing sales with your customers through appointment setting and relationship building with them. But, wait, you must be aware that outsourcing telemarketing can at times become very tricky to handle if you fail to implement it right. Just deriving outright results will not suffice if you do not appoint a telemarketing company that ensures to represent your business in a manner that’ll be consistent with the brand that you promote.

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Cold Calling, Telemarketing Comments Off on 5 Tips For Maximizing Your Telemarketing Outsourcing
Sales Cheer After the Holidays

Sales Cheer After the Holidays


Phone prospecting for new customers in a new year”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
January 2018
Volume 9, Issue 1

 

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Dental, Industry, Sales Comments Off on Sales Cheer After the Holidays
21 Killer Out-Of-The-Box Sales Tips to End Deal Drought

21 Killer Out-Of-The-Box Sales Tips to End Deal Drought

To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And when it comes to context, the business landscape has changed drastically in the last decade or so.  (more…)

Lead Generation, Sales, Telemarketing Comments Off on 21 Killer Out-Of-The-Box Sales Tips to End Deal Drought
Reaching the Decision Maker by Phone: The Secret of Success

How Big Closers Actually Call Business Decision Makers

Sure, you can make 25 cold calls an hour, but how often do you reach the decision maker? Three times? Four times? (more…)

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Let Their Fingers Do the Walking

Published in |
Business Profile – 2009 (more…)

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