A person holds a tablet with data on it. The text reads "Using a CRM system for data organization".

The Importance of Using a CRM System For Data Organization

Without an organized client relationship management (CRM) system, prospect qualification, lead generation, and every stage of the sales cycle would be complete chaos. This is especially true if you have multiple lead generators or sales reps working those same records. It’s important for there to be a way to streamline and organize the data collected during each stage of the sales cycle. 

Having a CRM system in place is a great way to stay organized, make sure you are reaching the right prospects, capitalize on prior intelligence gathered, and make sure salespeople are not calling the same prospects simultaneously. Lastly, prospects will still remain even if the sales rep leaves. Don’t let the prospect notes disappear along with the rep! If you don’t already have a CRM system in place, consider the benefits that come with having one: 

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B2B Prospecting – Know Your Numbers

B2B Prospecting – Know Your Numbers

“Sales metrics can help you guide your prospecting efforts”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
August 2018
Volume 9, Issue 8

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Chances are your Salespeople are Failing at this Critical Skill

Chances are your Salespeople are Failing at this Critical Skill

As a Telemarketing company, we hear it over and over – “Cold calling is dead.”

“No one cold calls anymore.”

“Cold calling is a waste of time.”

It’s hard for us to understand why the average success rate for cold calling is 1.48%.*

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Telemarketing: “Put that coffee down – coffee is for closers only!”

Telemarketing: “Put that coffee down – coffee is for closers only!”

As Featured in “Vending Market Watch”, April 11th, 2018 by BY BOB TULLIO (more…)

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10 Tips to Take Aim at Your Target Market

10 Tips to Take Aim at Your Target Market

Written by Amanda Puppo
Published in Business Brokerage Press
Who are your best clients? Wouldn’t you like to have more just like them? Most of us would. (more…)

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Top Trends in Sales, Marketing and Lead Generation

Infographic-Top Trends in Sales, Marketing and Lead Generation

What does an average day look like for the members on your sales team?  How does this impact the bottom line? Review this infographic for insights on top trends in sales, marketing and lead generation.
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Coffee Service and Vending Trade Show Tricks

Coffee Service & Vending Trade Show Tricks

Trade shows are an excellent way to gather connections and make sales. However, some people think that just showing up to the trade show is good enough to get the results they want. This is not the case! (more…)

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The Ultimate Guide to Following up on Trade Show Leads

Everything You Need To Know About Following up on Trade Show Leads

Following up on your Trade Show leads is exhausting! Research done by Lynch Exhibits Inc. and In4med Corp found that:

98% of exhibitors collect sales leads at trade shows,
but less than 70% have any formalized plan or process in place for how those leads are followed up with. (more…)

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5 Tips To Achieve Successful Telemarketing Outsourcing

5 Tips For Maximizing Your Telemarketing Outsourcing

So, congratulations if you’ve decided to outsource a task to a company that is outbound. You are now definitely a step forward in the game of closing sales with your customers through appointment setting and relationship building with them. But, wait, you must be aware that outsourcing telemarketing can at times become very tricky to handle if you fail to implement it right. Just deriving outright results will not suffice if you do not appoint a telemarketing company that ensures to represent your business in a manner that’ll be consistent with the brand that you promote.

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Sales Cheer After the Holidays

Sales Cheer After the Holidays


Phone prospecting for new customers in a new year”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
January 2018
Volume 9, Issue 1

 

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