What’s a Book of Business Got to do with Picking Up the Phone?

What’s a Book of Business Got to do with Picking Up the Phone?

How can calling still drive leads? It’s suprisingly a very effective way of marketing. People always have their phones available, so contact has never been easier. You just need to know how to sell to whoever answers your call.

After speaking with several successful, tenured producers at the Professional Insurance Agents’ (PIA) annual conference in Atlantic City, it was interesting to note that many built key blocks of their book of business through outbound calling.  Evidently picking up the phone has got a lot to do with a book of business.

Some will protest this statement, citing, “But it is 2022 now.  There is no way a producer could profitably or reasonably add new clients to their book of business by pounding the phones, is there?” The answer is, yes. Here’s why.

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Coffee Service and Vending Trade Show Tricks

Coffee Service & Vending Trade Show Tricks

Trade shows are an excellent way to gather connections and make sales. However, some people think that just showing up to the trade show is good enough to get the results they want. This is not the case! (more…)

The Ultimate Guide to Following up on Trade Show Leads

Everything You Need To Know About Following up on Trade Show Leads

Following up on your Trade Show leads is exhausting! Research done by Lynch Exhibits Inc. and In4med Corp found that:

98% of exhibitors collect sales leads at trade shows,
but less than 70% have any formalized plan or process in place for how those leads are followed up with. (more…)

NAMA’s Coffee, Tea And Water Curriculum Features Kasavana On Technology, Puppo On Leads

CHICAGO — Planning is under way for the National Automatic Merchandising Association’s Coffee, Tea and Water conference, which is set for Nov. 13 through 15 at the New Orleans (LA) Regency Hyatt hotel. Two timely and topical business sessions have been confirmed, according to NAMA director of coffee and water service Roger Stewart. (more…)