What’s a Book of Business Got to do with Picking Up the Phone?

What’s a Book of Business Got to do with Picking Up the Phone?

The idea of picking up the phone to drive leads may feel outdated in today’s digital-first world. But outbound calling remains a powerful strategy for building and growing a strong book of business—especially in competitive industries like insurance and B2B services.

At MarketReach, we’ve helped clients revitalize their pipelines with effective calling campaigns. Here’s why outbound calling works in 2025 and how you can use it to create meaningful connections that grow your revenue.

Key Takeaways

  • Outbound calling helps you build trust and rapport faster than passive digital tactics alone.
  • Success depends on strategic targeting, clear value propositions, and persistence.
  • In 2025, combining calls with LinkedIn, email, and AI tools creates a multi-channel powerhouse.
  • Agents who dedicate consistent time to outbound calling see stronger client acquisition and retention.
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Appointment Setting, B2B, Cold Calling, Insurance, Lead Generation, Marketing, Sales, Telemarketing Comments Off on What’s a Book of Business Got to do with Picking Up the Phone?
Coffee Service and Vending Trade Show Tricks

Coffee Service & Vending Trade Show Tricks

Trade shows are an excellent way to gather connections and make sales. However, some people think that just showing up to the trade show is good enough to get the results they want. This is not the case! (more…)

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The Ultimate Guide to Following up on Trade Show Leads

Everything You Need To Know About Following up on Trade Show Leads

Following up on your Trade Show leads is exhausting! Research done by Lynch Exhibits Inc. and In4med Corp found that:

98% of exhibitors collect sales leads at trade shows,
but less than 70% have any formalized plan or process in place for how those leads are followed up with. (more…)

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NAMA’s Coffee, Tea And Water Curriculum Features Kasavana On Technology, Puppo On Leads

CHICAGO — Planning is under way for the National Automatic Merchandising Association’s Coffee, Tea and Water conference, which is set for Nov. 13 through 15 at the New Orleans (LA) Regency Hyatt hotel. Two timely and topical business sessions have been confirmed, according to NAMA director of coffee and water service Roger Stewart. (more…)

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