B2B Telemarketing Laws for 2025

If you’re looking to grow your business through B2B telemarketing, it’s essential to understand the laws governing the industry. The United States maintains strict federal and state regulations to ensure ethical outreach and protect businesses from non-compliant practices. Violating these rules can lead to hefty fines, legal penalties, and brand damage.

At MarketReach, we bring more than 20 years of experience in compliant telemarketing and appointment setting campaigns across the U.S. We stay current with evolving regulations so our clients can focus on results—not risks. This guide outlines everything your business needs to know to comply confidently with B2B telemarketing laws in 2025.

Federal Telemarketing Laws

The Federal Trade Commission (FTC) and Federal Communications Commission (FCC) regulate telemarketing at the national level. Two federal laws form the foundation of compliance:

1. Telephone Consumer Protection Act (TCPA)

Originally passed in 1991, the TCPA governs how businesses use phone, text, and fax communications. It applies to both B2B and B2C marketing in varying degrees, depending on the context and equipment used.

Key TCPA rules that apply in 2025:

• Prior express written consent is required for most autodialed or prerecorded calls or texts to mobile numbers—even for B2B.
• Consent must be clear, conspicuous, and cannot be buried in terms of service.
• Businesses must provide a clear opt-out mechanism.
• Use of AI or artificial voice bots now falls under the same scrutiny as prerecorded messages. The FCC clarified this in 2023 in response to increased AI robocall abuse.

Penalties: Violations can cost up to $1,500 per call or message.

2. Telemarketing Sales Rule (TSR)

The TSR, enforced by the FTC, focuses on disclosure and fair practice standards. It applies primarily to consumer-facing telemarketing but also impacts B2B when financial transactions are involved.

TSR requirements include:

• Identifying the caller’s name, business, and purpose of the call at the start.
  
• Honoring National Do Not Call Registry rules.
  
• Providing material details about services, including cost, terms, and refund policies.
  
• Obtaining express consent before billing or charging the recipient.
  

The TSR also limits calling to between 8 a.m. and 9 p.m. in the recipient’s time zone.Note: Though some exemptions exist for B2B telemarketing, if you’re offering products/services to individuals or sole proprietors, you are likely subject to these laws.

Note: Though some exemptions exist for B2B telemarketing, if you’re offering products/services to individuals or sole proprietors, you are likely subject to these laws.

Recent Legal and Regulatory Changes (2022–2025)

Florida’s Mini-TCPA (2021–2023)

Florida passed a law mirroring the TCPA, but without the federal exemptions that protect some B2B communications. This law was partially scaled back in 2023, but businesses contacting Florida residents should still proceed with caution.

Oklahoma’s Telephone Solicitation Act (2022)

Oklahoma enacted its own telemarketing restrictions, also inspired by the TCPA. It requires prior express written consent for certain commercial calls and imposes strict calling windows.

AI and Voice Cloning (2023–2025)

In 2024, the FCC and state governments began cracking down on AI-generated voice calls and deepfake robocalls. By 2025, any use of synthetic voice must be disclosed clearly and follow all consent requirements. This is especially important if using AI-powered lead gen or appointment scheduling tools.

State Telemarketing Laws

While federal laws set a national baseline, many states have their own telemarketing statutes that may be stricter.

What States Require Beyond Federal Law

• State Do Not Call Lists (e.g., Indiana, Louisiana)
  
• Registration or Licensing (e.g., in Florida, North Dakota, and Washington)
  
• Shorter calling windows (e.g., no calls after 8 p.m. in some states)
  
• Specific recordkeeping mandates
  
• Bans on certain autodialers or predictive dialers
  

For a full list of state-specific requirements, refer to the National Association of Attorneys General (NAAG) Telemarketing Laws Map.

Compliance Tips for B2B Telemarketers

To stay compliant and minimize risk, follow these best practices:

1. Obtain Prior Express Written Consent

• Required for most mobile contacts using auto-dialers or pre-recorded messages.
• Must be unambiguous, documented, and easily revocable.

2. Scrub Against Do Not Call Lists

• National Do Not Call Registry: Updated monthly, and mandatory for all businesses.
• Internal DNC lists: Maintain and honor your own company-specific DNC list.
• FTC DNC Registration Info

3. Know the Laws of Every State You Call

• Research restrictions on call hours, registration, and consent laws.
• A campaign targeting multiple states must comply with the strictest applicable law.

4. Train Your Telemarketing Staff

• Regularly update training materials to reflect federal and state updates.
• Include procedures for documenting consent, call handling, disclosures, and opt-out processes.

5. Work with a Compliant Partner

Agencies like MarketReach help B2B brands execute outbound campaigns with complete confidence in their legal compliance.

What to Do If You’re Found Noncompliant

If you receive a complaint or legal notice:

• Immediately stop all outbound calling until you’ve audited your process.
• Consult a telemarketing compliance attorney.
• Pay fines and penalties as required, and address root causes.
• Revise your protocols and retrain staff to ensure compliance moving forward.

Noncompliance can result in:

• Fines of up to $1,500 per violation
• Private lawsuits and class action exposure
• State attorney general investigations

The reputational damage alone can be catastrophic, especially for SMBs.

Conclusion: Telemarketing Compliance Is a Growth Strategy

In B2B marketing, telemarketing remains one of the most powerful channels for generating qualified leads and booking high-value appointments. But the compliance landscape is more complex than ever.

Understanding and complying with federal and state regulations is not just a legal requirement—it’s a competitive advantage. Compliant telemarketing improves brand trust, prevents revenue disruption, and sets the foundation for long-term customer relationships.By staying educated, adapting to new laws, and partnering with an experienced agency like MarketReach, your team can confidently execute outbound campaigns that convert—without the legal risks.

Call for B2B Telemarketing

If you’re ready to reach out to other businesses and start conversations that could lead to growth, it’s time to call for our telemarketing services in New Jersey. Twice the effort in telemarketing can double your chances of getting a new client. It’s about more than calls—it’s about creating potential new paths for your business. If you’re interested in finding out how telemarketing can work for you, or you’re ready to get started with our services, take the next step. Dive into the world of telemarketing in New Jersey to bring new energy to your sales approach. Contact us and let’s talk about how we can help your business grow through B2B telemarketing.