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Trade shows are an excellent way to gather connections and make sales. However, some people think that just showing up to the trade show is good enough to get the results they want. This is not the case! (more…)
Following up on your Trade Show leads is exhausting! Research done by Lynch Exhibits Inc. and In4med Corp found that:
98% of exhibitors collect sales leads at trade shows,
but less than 70% have any formalized plan or process in place for how those leads are followed up with. (more…)
There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of (more…)
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
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How to keep the customer pipeline filled, even when the economy is working against you.
By Bridget McCrea
Published in Precast Inc Magazine (more…)