Adapting your Agency’s Value Proposition

Adapting your Agency’s Value Proposition

As we slowly come out of the economic crisis, it will become increasingly important to emphasize your agency’s value during your prospect calls. Decision–makers may be slow to switch their brokers today or next month, but insurance is one of those buying decisions that MUST be made. Come renewal time, they will either shop their policy and switch, or they will stick with what they have, which is still a buying decision.   

In the months to come, show your prospects why they need your expertise so that when the time is right, they think of you. Undoubtedly, this has always been important, but since priorities have shifted, such as getting staff in an effective work-from-home model, Producers must consider their value prop even more to get attention, while we are still knee-deep into this pandemic. MarketReach can help script a new value proposition and deliver it to your prospect list through skilled phone outreach.  (more…)

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2019 Pros to Know Awardee

2019 Automatic Merchandiser “Pros to Know” Awardee

The sixth annual Automatic Merchandiser and VendingMarketWatch.com Pros to Know Award recognizes vending, micro market and office coffee service industry professionals who are leading initiatives to help prepare their company, organization and the industry for the significant challenges of today’s business climate. This award highlights both individual and group achievements that promote industry innovation and future growth.     

MarketReach, 2019 Pro to Know

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Uncover Your Agency’s Value Proposition

Uncover Your Agency’s Value Proposition

—Reprinted with permission from Professional Insurance Agent Management Services Inc.—

In addition to a reliable prospect list, your agency’s value proposition is arguably the most vital element of your overall marketing messaging. A value proposition explains how your product solves customers’ problems or improves their situations. Let’s face it, it’s not always easy to differentiate in the insurance industry. From our work helping insurance agencies get sales appointments with their prospects, differentiating (on paper) has proven to be the most challenging piece of the sales process—but it is the most important first step toward an effective sales strategy.

It’s easy for an insurance agent to be a quote shop, but in an effort to not become commodity-based, let’s explore how to uncover the value proposition to get the insurance buyer’s mind away from just thinking about the price of a policy. That is not to say that the cost shouldn’t be part of the prospects’ mindset, as saving money often is the first consideration. However, how you save them money is part of your value proposition. A solid value proposition demonstrates credibility and expertise while developing trust.

(more…)

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The End of Summer: A Strong Finish to 2019

The End of Summer: A Strong Finish to 2019

By Jessie Geevers

 

Back in the beginning of the summer, we provided tips to keep your sales pipeline flowing through the summer months. Now let’s keep the momentum going as the decision makers return from their summer vacations, eager to finish out the last quarter strong.

Track your efforts and strategize.

Identify the prospects you contacted these last few months via phone or email, and ask yourself the following questions: Aside from traditional forms of outreach, did you utilize any direct mail campaigns or email newsletters and track clicks? Did you host or attend any summer networking events or conferences? Did you enter new business cards and contact information into your CRM? Did you get your foot in the door when business was slower in the summer? If you engaged in any of the above, hopefully you were recognized for your efforts to distinguish your company among the competition. Your summer efforts can push you forward in the line of competitors vying for the same business now that fall is around the corner.

There is no time like the present to follow up. Find out if there were any holes in your lines of communication. Who did you meet with this summer that should hear from you again? Identify these opportunities and strategize by assigning priorities to each task.  (more…)

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How Visual Marketing Can Enhance Buyer and Organizational Understanding

You Better Believe What You See

HOW VISUAL MARKETING CAN ENHANCE BUYER AND ORGANIZATIONAL UNDERSTANDING

MarketReach sells Sales Appointments. But did you know we also sell visual sales and marketing collateral? What does this mean for your business? What follows is a series of tactics and statistics that are representative of how the conveyance and discernment of information has evolved.

Business executives and marketing departments create a focus on making their product “sticky” by impressing upon the minds of their buyers. The effort to differentiate their respective value proposition from that of the competition has become increasingly more important. A less explored avenue is the resource of organizational belief- the belief structure inside the organization that internally promotes the product or service and empowers sales teams to work well beyond the desire to generate revenue. (more…)

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When Customers Want to See the Human Behind the Product

When Customers Want to See the Human Behind the Product

Harvard Business Review article by Adam Waytz on June 05, 2019

Everywhere you look these days it seems that modern commerce has been designed to separate humans from each other. Smartphones keep our attention locked in a virtual realm, online retail allows us to browse and shop without leaving our home, and automated tellers and cashiers seem designed to remove human interaction entirely.

My research and that of others shows that when people think of what it means to be human, they typically consider two fundamental capacities: conscious experience (i.e., the capacity to feel) and agency (i.e., having thoughts and intentions). Human-to-human interaction is central to this conception. As a result, businesses that try to distance its customers from other humans are missing a critical tactic — refocusing their products on services around the power of human interaction provides an opportunity to create enormous social and economic value.

Human contact has an almost magical power: For example, research shows that holding a spouse’s hand or in some cases even holding a stranger’s hand reduces the aversiveness of painful stimuli (e.g., excessive heat, electric shocks).

A human touch also imbues experiences and products with special significance  and so increases people’s perception of the value of those (more…)

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Vending Times Press Release on Jessie Geevers

Jessie Geevers Brings Graphic Design, Website Skills To MarketReach

Posted On: 7/8/2019

Photo of Jessie Geevers

LAWRENCEVILLE, NJ — Jessie Geevers has joined the marketing team at MarketReach, a fast-growing “boutique” business-to-business marketing agency specializing in high-level prospecting and appointment-setting and offering integrated marketing solutions.

“Though our bread and butter has always been prospect appointment-setting, Jessie brings to the table insight and execution into additional ways to drive the sales pipeline for our valued clients,” MarketReach founder and chief executive Amanda Puppo explained. These offerings include LinkedIn and awareness programs to connect human resources directors, facility managers and purchasers, content development for website blogs and social media platforms, and monthly email newsletters. (more…)

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Don’t Let Your Pipeline Dry Up this Summer!

Don’t Let Your Pipeline Dry Up this Summer!

Summertime is here: the weather’s hot – but don’t let the summer heat wilt your business. In fact, summer is a great time to market – no matter what type of business you have.

Sure, it’s true, more people go on vacation during the summer, but that doesn’t mean that companies shut their doors and head to the beach for the entire three months of summer. The average worker gets two or three weeks off, and the rest of the time it’s business as usual.

(more…)

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MarketReach - SBDC Awardee

2018 Small Business Growth Success Awardee

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NJSBDC AT THE COLLEGE OF NEW JERSEY

2018 Small Business Growth Success Awardee

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MarketReach Inc.
Amanda Puppo
168 Franklin Corner Road, Bldg. 1, Suite 230
Lawrenceville, New Jersey 08648
Tel: 609-448-6364
Website: www.MarketReachResults.com


Amanda Puppo is the Chief Executive Officer and Founder of MarketReach, a boutique B2B marketing agency that specializes in high-level prospecting and appointment setting, by getting salespeople meetings with their top prospects. In addition, MarketReach offers integrated marketing solutions including social media management, e-mail marketing, google ad words management, content development (brochures, sales flyers, and blogs) and much more. (more…)

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Understand Millennials’ Role In Workplace Services Market

Understand Millennials’ Role In Workplace Services Market

For more than 18 years, MarketReach has pioneered the development of leading sales and strategic marketing solutions for the coffee, vending, and micro market industry. In the course of the hundreds of campaigns that we have managed, we have encountered diverse industry trends and have adapted our clients’ strategies accordingly, from emerging technologies including cashless payment and mobile processing. Of all these trends, none has had such pervasive impact or staying-power as the rise of the Millennial generation in the workforce. (more…)

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