Posted On: 3/18/2019
ATLANTA — The National Coffee Association USA offered a first look at the redesigned 2019 National Coffee Data Trends (NCDT) report at its recent 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel here. The annual study has tracked consumer behaviors and perceptions shaping coffee trends in the U.S. for almost 70 years.
Sixty-three percent of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.
“Coffee is America’s most beloved beverage — and for good reason,” said NCA president and chief executive William (Bill) Murray. “New consumer values have changed the game for coffee. But the industry is adapting — and thriving — by embracing innovation and transparency.” (more…)