Trade shows are an excellent way to gather connections and make sales. However, some people think that just showing up to the trade show is good enough to get the results they want. This is not the case! (more…)
All posts tagged: B2B Marketing
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Everything You Need To Know About Following up on Trade Show Leads
Following up on your Trade Show leads is exhausting! Research done by Lynch Exhibits Inc. and In4med Corp found that:
98% of exhibitors collect sales leads at trade shows,
but less than 70% have any formalized plan or process in place for how those leads are followed up with. (more…)
5 Tips For Maximizing Your Telemarketing Outsourcing
So, congratulations if you’ve decided to outsource a task to a company that is outbound. You are now definitely a step forward in the game of closing sales with your customers through appointment setting and relationship building with them. But, wait, you must be aware that outsourcing telemarketing can at times become very tricky to handle if you fail to implement it right. Just deriving outright results will not suffice if you do not appoint a telemarketing company that ensures to represent your business in a manner that’ll be consistent with the brand that you promote.
Sales Cheer After the Holidays
Phone prospecting for new customers in a new year”
As Featured in: Inside Dental Technology
Written By Amanda Puppo, CEO of MarketReach
January 2018
Volume 9, Issue 1
How & Why you should increase your database integrity to crush your 2018 targets
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
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4 B2B Marketing Trends You Can’t Afford to Miss in 2018
Lack of strategy is the primary reasons why content initiatives fail.
The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
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21 Killer Out-Of-The-Box Sales Tips to End Deal Drought
To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And when it comes to context, the business landscape has changed drastically in the last decade or so. (more…)
Call It What You Want — Just Call
For Amanda Puppo, CEO of MarketReach, attending her intuitions has brought on two epiphanies that changed the course of her life.
How Big Closers Actually Call Business Decision Makers
Sure, you can make 25 cold calls an hour, but how often do you reach the decision maker? Three times? Four times? (more…)
