Amanda Puppo on the Language of Leadership Podcast with Mark Iorio

Recently, Amanda was featured on the Language of Leadership Podcast with host Mark Iorio.

Click here to watch!

See if MarketReach is right for you!

If you are looking for more qualified B2B leads, more sales appointments with decision-makers, and a reliable telemarketing partner – then MarketReach may be the partner you’ve been waiting for!

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Appointment Setting, B2B, Demand Generation, Marketing, MarketReach Blog, Prospect List Management, Sales, Trends and Research No comments yet

25 Years of Sales Prospecting—25 Lessons That Still Drive Meetings

Most companies struggle with B2B sales prospecting not because they lack effort—but because they lack a consistent, proven approach.

After 25 years of delivering appointment setting, lead generation, and outbound sales programs, we’ve seen what actually drives results—and what wastes time. From cold calling and qualification to follow-up and modern tools like AI, these lessons are built from real campaigns and real conversations with decision-makers.

If your goal is to book more qualified meetings, improve conversion rates, and build a predictable sales pipeline, this is your playbook.

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10 Essential B2B Demand Generation Best Practices for 2025

When you have a product or service that is in high demand, you’ll see in increase an profits and the lead generation practically comes to you.

Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment.

Key Takeaways

  • Demand Gen is a marketing tactic that helps bring your ideal clients to you by generating interest in your product or service.
  • You can generate demand by building better relationships with businesses, enhancing operational efficiency, and focusing on your top-of-funnel process as well as implementing account-based marketing tactics.
  • Consistent communication with your clients, as well as your sales and customer service teams, will help you get the best information about how to generate demand.
  • Shift from lead quantity to lead quality: Demand generation in 2025 is built on consent, accuracy, and lawful data collection rather than chasing raw volume.
  • Top-of-funnel automation matters: Automating lead validation, enrichment, and routing ensures sales never wastes time on junk data.
  • ABM must be buying-group focused: Success comes from multithreading 3–5 roles per account and activating first-, second-, and third-party intent data.
  • First-party data is now gold: As third-party cookies fade, owned lists, community, and progressive profiling are the new backbone of demand gen.
  • Measure smarter: Pair QLVR with Pipeline Velocity and Revenue per Qualified Lead to link marketing directly to revenue outcomes.
  • RevOps is the alignment model: Sales, marketing, and customer success share dashboards, feedback loops, and SLA reviews to accelerate pipeline.
  • Customer conversations fuel strategy: Direct interviews and roundtables reveal pain points that power new content, campaigns, and upsell plays.
  • AI is powerful—but must be guided: Use AI for clustering, personalization, and forecasting under strict guardrails with human QA.
  • Partnership ecosystems expand reach: Co-creating content and events with complementary brands opens new audiences and pipeline opportunities.
  • Compliance is non-negotiable: Build systems for APRA-style regulations, Google Consent Mode v2, and jurisdiction-aware consent tracking to future-proof demand gen.
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What’s a Book of Business Got to do with Picking Up the Phone?

What’s a Book of Business Got to do with Picking Up the Phone?

The idea of picking up the phone to drive leads may feel outdated in today’s digital-first world. But outbound calling remains a powerful strategy for building and growing a strong book of business—especially in competitive industries like insurance and B2B services.

At MarketReach, we’ve helped clients revitalize their pipelines with effective calling campaigns. Here’s why outbound calling works in 2025 and how you can use it to create meaningful connections that grow your revenue.

Key Takeaways

  • Outbound calling helps you build trust and rapport faster than passive digital tactics alone.
  • Success depends on strategic targeting, clear value propositions, and persistence.
  • In 2025, combining calls with LinkedIn, email, and AI tools creates a multi-channel powerhouse.
  • Agents who dedicate consistent time to outbound calling see stronger client acquisition and retention.
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A woman making sales appointments.

How to Set Sales Appointments using B2B Telemarketing

Key Takeaways:

  • Find a telemarketing agency with a proven track record. Avoid off-shore telemarketing agencies.
  • Focus on lead gen, make sure to implement a lead qualification process so you don’t waste time on low-quality leads.
  • Don’t be pushy when calling your pre-qualified leads.
  • After you close a sale, deliver exceptional service. This leads to word-of-mouth referrals which makes more inbound leads for your business.

When you run a B2B business, your telemarketing can (and should) look different from other run-of-the-mill telemarketing operations. 

You need every call to drive a deeper relationship with your prospects. You need your leads to not just agree to set a sales appointment – but you need them to WANT to set up a sales appointment. 

Sales appointment setting through telemarketing can be a daunting task, so we’ve compiled a how-to guide to help you get started! 

Let’s dive in- 

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Measuring Sales Rep KPIs

Measuring Sales Rep KPIs

Key Takeaways

  • Identifying KPIs for your sales reps will help you evaluate their effectiveness.
  • Making your KPIs known to your sales reps will help them self-evaluate and improve performance. This reduces the need for intervention from you and other administrators.
  • When evaluating your sales rep’s performance, your highest priority KPIs should include:
    • Opportunity-to-Win Ratio
    • Number of Appointments Booked
    • Rate of New Contacts
    • Number of Qualified Leads
    • Average Deal Size
    • Customer Lifetime Value (CLV)
    • and Monthly Revenue
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Don’t Let Your Pipeline Dry Up this Summer!

Don’t Let Your Pipeline Dry Up this Summer!

Summertime is here: the weather’s hot – but don’t let the summer heat wilt your business. In fact, summer is a great time to market – no matter what type of business you have.

Sure, it’s true, more people go on vacation during the summer, but that doesn’t mean that companies shut their doors and head to the beach for the entire three months of summer. The average worker gets two or three weeks off, and the rest of the time it’s business as usual.

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MarketReach - SBDC Awardee

2018 Small Business Growth Success Awardee

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NJSBDC AT THE COLLEGE OF NEW JERSEY

2018 Small Business Growth Success Awardee

NJSBDC Award

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MarketReach Inc.
Amanda Puppo
168 Franklin Corner Road, Bldg. 1, Suite 230
Lawrenceville, New Jersey 08648
Tel: 609-448-6364
Website: www.MarketReachResults.com


Amanda Puppo is the Chief Executive Officer and Founder of MarketReach, a boutique B2B marketing agency that specializes in high-level prospecting and appointment setting, by getting salespeople meetings with their top prospects. In addition, MarketReach offers integrated marketing solutions including social media management, e-mail marketing, google ad words management, content development (brochures, sales flyers, and blogs) and much more. (more…)

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B2B Prospecting – Know Your Numbers

B2B Prospecting – Know Your Numbers

“Sales metrics can help you guide your prospecting efforts”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
August 2018
Volume 9, Issue 8

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Telemarketing: “Put that coffee down – coffee is for closers only!”

Telemarketing: “Put that coffee down – coffee is for closers only!”

As Featured in “Vending Market Watch”, April 11th, 2018 by BY BOB TULLIO (more…)

Sales, Telemarketing Comments Off on Telemarketing: “Put that coffee down – coffee is for closers only!”