How many networking events, trade shows, seminars, and conferences did you attend this past year? How many business cards did you collect? If you spoke with people at an event, gathered business cards, or connected for a brief moment on LinkedIn- you are now on your way to cultivating warm leads! The trick is to turn that connection into a sale. Writing down notes on business cards after meeting someone will warm up the introduction to the call or email when you reach out somewhere down the line. Distinct dialogue from that initial conversation will help them remember the time and build rapport. Attending various events are all great ways to meet people and gather leads, but without follow-up, how will you get closer to the sale? Those prospects will rarely come knockin’ on our door. Actively go after your target market through a conversation that uncovers whether there is a reason to pursue towards a sale. Here are a few tips to help you pick up the phone and start building and managing that relationship!
ORGANIZE YOUR LIST.
The day after an event, take time to organize and capture the new names you have collected on your prospect list. Add the names, contact information, where you met, and any pertinent information about them to a spreadsheet, if you don’t have a more sophisticated database management system. Highlight the “hottest” leads in red and call them first, or, insert a call priority field to notate the opportunity as A, B, or C. This activity will offer more clarity on how much time should be spent on any given lead. Then, use the sort feature so you can differentiate your leads based on call priority. (more…)
