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—Reprinted with permission from Professional Insurance Agent Management Services Inc.—
Multi-channel marketing, or integrated marketing, is the practice of networking with potential customers using a combination of indirect and direct communication channels—including traditional forms of attraction (e.g., outbound phone calls, direct mail, networking events, published articles or public speaking), and digital (e.g., website marketing, email newsletters, social media and more). (more…)
The sixth annual Automatic Merchandiser and VendingMarketWatch.com Pros to Know Award recognizes vending, micro market and office coffee service industry professionals who are leading initiatives to help prepare their company, organization and the industry for the significant challenges of today’s business climate. This award highlights both individual and group achievements that promote industry innovation and future growth.
—Reprinted with permission from Professional Insurance Agent Management Services Inc.—
In addition to a reliable prospect list, your agency’s value proposition is arguably the most vital element of your overall marketing messaging. A value proposition explains how your product solves customers’ problems or improves their situations. Let’s face it, it’s not always easy to differentiate in the insurance industry. From our work helping insurance agencies get sales appointments with their prospects, differentiating (on paper) has proven to be the most challenging piece of the sales process—but it is the most important first step toward an effective sales strategy.
It’s easy for an insurance agent to be a quote shop, but in an effort to not become commodity-based, let’s explore how to uncover the value proposition to get the insurance buyer’s mind away from just thinking about the price of a policy. That is not to say that the cost shouldn’t be part of the prospects’ mindset, as saving money often is the first consideration. However, how you save them money is part of your value proposition. A solid value proposition demonstrates credibility and expertise while developing trust.
MarketReach Inc.
Amanda Puppo
168 Franklin Corner Road, Bldg. 1, Suite 230
Lawrenceville, New Jersey 08648
Tel: 609-448-6364
Website: www.MarketReachResults.com
Amanda Puppo is the Chief Executive Officer and Founder of MarketReach, a boutique B2B marketing agency that specializes in high-level prospecting and appointment setting, by getting salespeople meetings with their top prospects. In addition, MarketReach offers integrated marketing solutions including social media management, e-mail marketing, google ad words management, content development (brochures, sales flyers, and blogs) and much more. (more…)
“Sales metrics can help you guide your prospecting efforts”
As Featured in: Inside Dental Technology
“Secure a first meeting with a potential client”
As Featured in: Inside Dental Technology
Older workers need flexibility, training, but often fail to get it
Published on NBC News
By Eve Tahmincioglu
msnbc.com contributor (more…)
Published in Multi-Briefs – Written by Amanda Puppo.
If you’re in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call.
