A woman making sales appointments.

How to Set Sales Appointments using B2B Telemarketing

Key Takeaways:

  • Find a telemarketing agency with a proven track record. Avoid off-shore telemarketing agencies.
  • Focus on lead gen, make sure to implement a lead qualification process so you don’t waste time on low-quality leads.
  • Don’t be pushy when calling your pre-qualified leads.
  • After you close a sale, deliver exceptional service. This leads to word-of-mouth referrals which makes more inbound leads for your business.

When you run a B2B business, your telemarketing can (and should) look different from other run-of-the-mill telemarketing operations. 

You need every call to drive a deeper relationship with your prospects. You need your leads to not just agree to set a sales appointment – but you need them to WANT to set up a sales appointment. 

Sales appointment setting through telemarketing can be a daunting task, so we’ve compiled a how-to guide to help you get started! 

Let’s dive in- 

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What’s a Book of Business Got to do with Picking Up the Phone?

What’s a Book of Business Got to do with Picking Up the Phone?

How can calling still drive leads? It’s suprisingly a very effective way of marketing. People always have their phones available, so contact has never been easier. You just need to know how to sell to whoever answers your call.

After speaking with several successful, tenured producers at the Professional Insurance Agents’ (PIA) annual conference in Atlantic City, it was interesting to note that many built key blocks of their book of business through outbound calling.  Evidently picking up the phone has got a lot to do with a book of business.

Some will protest this statement, citing, “But it is 2022 now.  There is no way a producer could profitably or reasonably add new clients to their book of business by pounding the phones, is there?” The answer is, yes. Here’s why.

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Don’t Let Your Pipeline Dry Up this Summer!

Don’t Let Your Pipeline Dry Up this Summer!

Summertime is here: the weather’s hot – but don’t let the summer heat wilt your business. In fact, summer is a great time to market – no matter what type of business you have.

Sure, it’s true, more people go on vacation during the summer, but that doesn’t mean that companies shut their doors and head to the beach for the entire three months of summer. The average worker gets two or three weeks off, and the rest of the time it’s business as usual.

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2018 Small Business Growth Success Awardee

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NJSBDC AT THE COLLEGE OF NEW JERSEY

2018 Small Business Growth Success Awardee

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MarketReach Inc.
Amanda Puppo
168 Franklin Corner Road, Bldg. 1, Suite 230
Lawrenceville, New Jersey 08648
Tel: 609-448-6364
Website: www.MarketReachResults.com


Amanda Puppo
is the Chief Executive Officer and Founder of MarketReach, a boutique B2B marketing agency that specializes in high-level prospecting and appointment setting, by getting salespeople meetings with their top prospects. In addition, MarketReach offers integrated marketing solutions including social media management, e-mail marketing, google ad words management, content development (brochures, sales flyers, and blogs) and much more. (more…)

B2B Prospecting – Know Your Numbers

B2B Prospecting – Know Your Numbers

“Sales metrics can help you guide your prospecting efforts”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
August 2018
Volume 9, Issue 8

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6 Steps to a First Meeting with the Dentist

6 Steps to a First Meeting with the Dentist

“Secure a first meeting with a potential client”
As Featured in: Inside Dental Technology

Written By Amanda Puppo, CEO of MarketReach
June 2018
Volume 9, Issue 6

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Chances are your Salespeople are Failing at this Critical Skill

Chances are your Salespeople are Failing at this Critical Skill

As a Telemarketing company, we hear it over and over – “Cold calling is dead.”

“No one cold calls anymore.”

“Cold calling is a waste of time.”

It’s hard for us to understand why the average success rate for cold calling is 1.48%.*

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10 Top Tips: Silky Slick Sales Tactics

10 Top Tips: Silky Slick Sales Tactics

Published on Forbes.com
Featuring Amanda Puppo, CEO of MarketReach

Eighteen years after James Foley’s film adaptation of David Mamet’s play “Glengarry Glen Ross,” hit screens, the oft-quoted diatribe delivered by Alec Baldwin’s character Blake still resonates. Blake (that’s his name–just Blake) is (more…)

Creating Great Rebuttals for Those Pesky Objections on the Intro Call

I Object! Creating Great Rebuttals for Those Pesky Objections on the Intro Call

Published in Multi-Briefs – Written by Amanda Puppo.

If you’re in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call.

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10 Tips to Take Aim at Your Target Market

10 Tips to Take Aim at Your Target Market

Written by Amanda Puppo
Published in Business Brokerage Press
Who are your best clients? Wouldn’t you like to have more just like them? Most of us would. (more…)