Latest Updates, Trends and Topics
The idea of picking up the phone to drive leads may feel outdated in today’s digital-first world. But outbound calling remains a powerful strategy for building and growing a strong book of business—especially in competitive industries like insurance and B2B services.
At MarketReach, we’ve helped clients revitalize their pipelines with effective calling campaigns. Here’s why outbound calling works in 2025 and how you can use it to create meaningful connections that grow your revenue.
(more…)
When you run a B2B business, your telemarketing can (and should) look different from other run-of-the-mill telemarketing operations.
You need every call to drive a deeper relationship with your prospects. You need your leads to not just agree to set a sales appointment – but you need them to WANT to set up a sales appointment.
Sales appointment setting through telemarketing can be a daunting task, so we’ve compiled a how-to guide to help you get started!
Let’s dive in-
(more…)
Summertime is here: the weather’s hot – but don’t let the summer heat wilt your business. In fact, summer is a great time to market – no matter what type of business you have.
Sure, it’s true, more people go on vacation during the summer, but that doesn’t mean that companies shut their doors and head to the beach for the entire three months of summer. The average worker gets two or three weeks off, and the rest of the time it’s business as usual.
MarketReach Inc.
Amanda Puppo
168 Franklin Corner Road, Bldg. 1, Suite 230
Lawrenceville, New Jersey 08648
Tel: 609-448-6364
Website: www.MarketReachResults.com
Amanda Puppo is the Chief Executive Officer and Founder of MarketReach, a boutique B2B marketing agency that specializes in high-level prospecting and appointment setting, by getting salespeople meetings with their top prospects. In addition, MarketReach offers integrated marketing solutions including social media management, e-mail marketing, google ad words management, content development (brochures, sales flyers, and blogs) and much more. (more…)
“Sales metrics can help you guide your prospecting efforts”
As Featured in: Inside Dental Technology
“Secure a first meeting with a potential client”
As Featured in: Inside Dental Technology
As a Telemarketing company, we hear it over and over – “Cold calling is dead.”
“No one cold calls anymore.”
“Cold calling is a waste of time.”
It’s hard for us to understand why the average success rate for cold calling is 1.48%.*
Published on Forbes.com
Featuring Amanda Puppo, CEO of MarketReach
Eighteen years after James Foley’s film adaptation of David Mamet’s play “Glengarry Glen Ross,” hit screens, the oft-quoted diatribe delivered by Alec Baldwin’s character Blake still resonates. Blake (that’s his name–just Blake) is (more…)
Published in Multi-Briefs – Written by Amanda Puppo.
If you’re in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call.
Written by Amanda Puppo
Published in Business Brokerage Press
Who are your best clients? Wouldn’t you like to have more just like them? Most of us would. (more…)