Maintaining Credibility and Trust Through Multi-Channel Marketing

It is no secret that multi-channel marketing can help build your business’s credibility, but how can a buyer’s trust be maintained over time? There is nothing worse than having someone unsubscribe from your e-mail newsletter or report it as spam. Have you ever posted on social media and saw little to no engagement? Ultimately, you want to make sure you are reaching your prospects in the most effective way possible, through multiple mediums that might attract their attention. By considering these simple tips, you can help increase the chances of this happening.

Be consistent, without being bothersome

Gaining a buyer’s trust does not happen overnight. According to a HubSpot post, if you want to maintain credibility and trust, consistency is key. However, you do not want to overwhelm your prospects. Prospects want to hear what you have to say, but they do not want to be pestered with marketing messages too often per week. On the other hand, if you do not distribute enough content, prospects will forget about you.

Develop a schedule. Every business will find that a different content distribution schedule works for them, so experiment to see what schedule is most effective. If your company is looking to post on social media, you should consider posting at a time when you are most likely to reach the greatest number of your prospects. For example, According to Sprout Social, the best time to post on LinkedIn is on Wednesday from 9-10 a.m. and 12 p.m. Sprout Social also says that the niche audience on LinkedIn tends “to generate more leads, especially for B2B marketing.”

Consider investing time in training for tools like Google Analytics to track the effectiveness of your marketing strategies. Google Analytics will be able to show you the ROI of your multi-channel marketing efforts. You can always increase or decrease how often you distribute content based on these insights. It is important to be strategic when distributing content to your prospects.

Keep up with industry trends to provide consistent value

Being aware of industry trends will put you ahead of your competitors and keep your prospects coming back. Understanding the industry climate will help your organization make the right next move. Consider subscribing to trade magazines in your industry and write articles for them. Sign up for Google Alerts and attend a conference related to your industry. Turning to social media to see what prospects are talking about can also be helpful.

 Consider conducting focus groups and surveys to gather your own data about consumer and industry trends. And if you need help during the researching processes, MarketReach can assist! When prospects see that your organization is keeping up with trends, they will know that you are dedicated to having a leg up against the competitor, resulting in more credibility and trust.

 Let your clients speak for you

Your prospects do not just want to hear from you. A great way to maintain credibility and trust is to continuously provide case studies and testimonials. According to a HubSpot post, “An effective client reference may mean the difference between a lost opportunity and a won deal.” HubSpot also says that testimonials and case studies are an effective way to show your value and differentiate yourself from the competitor.

People want to hear success stories and they want to hear these success stories often. Your prospects do not only want to hear about your victories from five years ago either. They want to hear that you are consistently successful. Case studies and testimonials will provide your prospects with an unbiased view of your services, so consider letting your clients drive the conversations and sit back and watch what happens.

If you want to continue to be perceived as a thought industry leader, take time to assess and adjust your multi-channel marketing strategies. Distributing content consistently, keeping up with industry trends and letting your clients speak for you, will all be helpful in building and maintaining credibility and trust. If you need help, or don’t have ample time to dedicate for your outreach, MarketReach can take care it! From phone outreach and appointment setting to email newsletters and marketing collateral (and more), MarketReach can cover all your marketing and sales needs.

Written by Mallory McBride